The Profitable Practice Podcast
 

The Profitable Practice Podcast

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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!

Episodes

Why You Need a Branded Protocol [Ep #203]

Monday Aug 30, 2021

Monday Aug 30, 2021

In this episode of the Profitable Practice Podcast, we are going to unveil Why you are not seeing any growth. Why are you not getting all the DMS, the comments, the emails that you should be, and why your business is still so difficult to run, with very little recurring revenue coming from those new patients. 

CREATE AN ECOSYSTEM TO WHICH YOUR MARKETING WILL SHINE

In this episode, I’m going to talk about branding, and messaging and helping you really lean into simplifying your business and structuring your business properly, while really leveling up the impact that you can provide to every patient or client. Stay Tuned!

 

IN THIS EPISODE:

[1:39] Introduction and context for today’s episode – Why You Need a Branded Protocol

[6:10] Breaking down the top three problems that I am seeing people in the health and wellness industry consistently doing.

[7:48] First issue- Posting every single day, but not even getting 20 likes.

[8:34] Second Issue - Posting probably value posts, just infographic type posts two to three times a week, and no one is popping into DMS or commenting like how we can work together.

[10:07] Third Issue - Showing up in the clinic to every single new patient without any sort of system without any sort of process. 

[14:36] Why branded protocols are important to your business.

 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 

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Recapping the Top 10 Episodes Part 3 [Ep #202]

Tuesday Jul 06, 2021

Tuesday Jul 06, 2021

In this episode of the Profitable Practice Podcast,  we are celebrating a huge milestone: 200 Episodes!! So we are recapping the Top 10 Episodes to date in a 3-Part series!!

PART 3: Modernized Marketing ( Modernized Strategy, Learning how to Sell Yourself and Do Social Selling) 

I am so so so grateful to have made it to this amazing milestone! Thank you to YOU for going on. this journey with me!

This episode is breaking down the highlights from the following 2 podcast episodes and an honorable mention episode (#79, #136, and #127). This is all about crazy modernized marketing essentials and all the things that you absolutely should be leaning into.

Each snippet is about 10min and we've broken down the starting point below so jump back and forth as you need

ENJOY!!

IN THIS EPISODE:

[0:48] Introduction and context for today’s episode – 202nd Episode

[4:06] Episode # 79: 5 Biz Strategies to Seriously Grow Your Practice

[13:47] Episode #136: “Test & Perfect” Your Way To A 6 Figure Practice in 12 Months: Interview with Dr. Alicia MacPherson

[23:41] My final statements and takeaways. 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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Recapping the Top 10 Episodes Part 2 [Ep #201]

Saturday Jul 03, 2021

Saturday Jul 03, 2021

In this episode of the Profitable Practice Podcast,  we are celebrating a huge milestone: 200 Episodes!! So we are recapping the Top 10 Episodes to date in a 3-Part series!!

PART 2: Business Essentials ( Business Strategies, Business Systems, and Business Simplification ) 

I am so so so grateful to have made it to this amazing milestone! Thank you to YOU for going on. this journey with me!

This episode is breaking down the highlights from the following three podcast episodes (#75, #,22, and #104). This is essentially, simplifying, systemizing, and systematizing your business!

Each snippet is about 10min and we've broken down the starting point below so jump back and forth as you need

IN THIS EPISODE:

[0:50] Introduction and context for today’s episode – 201st Episode

[2:57] Episode #75: Your Student Loans Do Not Stop Your Success: Interview with Travis Hornsby

[16:27] Episode #22: Creating Your Action Plan: Interview with James Burgess

[28:18] Episode #104:  Stepping WAAAY Outside My Comfort Zone As A Wellness Practitioner

[32:11] My final statements and takeaways. 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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Foundational Experience [Ep #200]

Wednesday Jun 30, 2021

Wednesday Jun 30, 2021

In this episode of the Profitable Practice Podcast,  it is breaking down snippets from the top 10 episodes and organizing it by using the Maximized Practitioners Method’s Pillars.  This episode is all about Foundational Experience. Stay Tuned!

The Maximized Practitioner  Pillar 1: Foundational Experience

We made it to this amazing milestone on the podcast at Episode 200! This episode is about breaking down the top episodes in the entire series we are running the podcast into the three Pillars of the Maximized Practitioner Method.

In this episode, we are going to listen to the best snippets for each episode. This is really a celebration episode as it showcases the  top 3 episodes in the Foundational Experience Pillar. This is a and really a must listen episode, so sit back and enjoy listening to key pieces to the 10 ten episodes of the Practice Profitable Podcast of ALL TIME!

IN THIS EPISODE:

[0:48] Introduction and context for today’s episode – 200th Episode

[4:35] Episode #87: The 5 Actions You Need to Take to be a High Performing Health and Wellness Practitioner

[17:00] Episode #80: How to Turn Skeptical People Into Patients: Interview with Madeline Silva

[32:15] Episode #24: My $1000 Launch That Cost Me ZERO To Create

[41:51] My final statements and takeaways.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 

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Rapid Fire Q&A Time!! [EP #199]

Friday Jun 25, 2021

Friday Jun 25, 2021

In this episode of the Profitable Practice Podcast, it is a rapid fire Q&A from my team, from you guys. I’m answering all of your questions without having rehearsed any of them. And they’re some good juice you want to hear. You do not want to miss this. Stay Tuned!

RAPID Q&A SPECIAL FOR THE 199TH EPISODE

We are on the 199th episode of the Profitable Practice Podcast. This episode covers a very special activity. The Rapid Q&A wherein I will answer all of your questions. There are very important details and lessons to take note to apply into your practice. This will be of help especially to the fresh graduates and people who are about to start their practices. 

In this episode, we are going to hear out questions from people. I consider this as a very special episode for the reason that it will be the last road to the countdown to the 200th episode of our Profitable Practice Podcast. This is a must listen, so sit back, grab your notes, and learn! 

IN THIS EPISODE:

[0:48] Introduction and context for today’s episode – 199th Episode, a few special things we will talk about. 

[7:01] What is foundational experience? 

[9:11] Mentorship piece depends on your own comfort of choice.

[10:09] The Elite Membership Mentorship Program, when do we pay?

[13:30] Where do we focus on after graduation? Being a new grad, best advice.

[16:10] Determining your niche, how do we do it? 

[21:49] Providing quality services through virtual/online webcam. 

[27:00] My favorite part of the Job? Leading and supporting my team. 

[29:49] My Least favorite part of the Job? 

[33:43] The greatest advice I’ve ever received.  

[38:38] My opinion on the future of our industry.

[42:39] My final statements and takeaways. 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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Why Pitching to the Media is No Different Than Pitching on Social: Interview with Elaine Kapogines [Ep #198]

Wednesday Jun 16, 2021

Wednesday Jun 16, 2021

In this episode of the Profitable Practice Podcast, we are continuing on with our 200-episode contest, details in a few minutes. You may want to listen up for that and we are breaking down how you can pitch yourself better on Social Media Publications and Media with very simple strategies. Stay Tuned, you have got to listen to this!

PITCHING TO MEDIA IS NO DIFFERENT THAN PITCHING ON SOCIAL?

We are on the 198th episode for the Profitable Practice Podcast. We want to continue the countdown and still learn a lot of things on business and on practice. That is why we seek to have simple strategies on pitching you business to social media.

In this episode, we are going to hear things from Elaine Kapogines, she will give us a few things about pitching on social media. This episode will directly impact your messaging, as we learn the common mistakes and mishaps that people are doing in writing. Stay Tuned and Learn More!

IN THIS EPISODE:

[0:56] Introduction and context for today’s episode – Countdown to 200 episodes, learning to pitch yourself on Social Media with simple strategies. 

[5:13] We will talk about ‘All things Messaging’ for this episode. 

[7:59] This episode is a very good interview because it will directly impact you on your messaging.

[8:52] Who is Elaine and why working with practitioners is so close to her heart?

[11:55] What are the biggest obstacles that she is trying to help practitioners overcome? 

[18:36] Getting out of media, the common mishaps that people are doing with regards to writing.

[23:48] Standing up in all realms at business.  

[27:29] Elaine’s opinion on writing, the primary difference between using first and third person.

[30:03] How does she start to refrain from people's approach to showing up on video?

[36:46] Giving clients education, inspiration, and information.

[37:27] Describing how to market correctly and the media coverage.

[41:58] The key takeaways that are ‘a must listen’.

[49:08] My final statements and takeaways. 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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The 7 Things I Learned After 200 Episodes [Ep #197]

Monday Jun 07, 2021

Monday Jun 07, 2021

In this episode of the Profitable Practice Podcast, we are keeping off our 200-episode celebration and today I’m talking about the 7 things that I’ve learned over those 200 episodes. You don’t want to miss this. Stay Tuned!

THE SEVEN THINGS I LEARNED OVER THE PAST EXPERIENCES

This is the 197th episode of our Profitable Practice Podcast. We are near to 200th episode, but before we reach that number, let me share with you the seven essential things that I have learned from my experiences. It is imperative that in every experience we get, we should always pick some learnings up to be able to reflect pensively.

In this episode, I’m going to enumerate these 7 important learnings I have gotten. You as a listener must also pick some lessons and apply them to yourself. Also, we are hosting contests over all-month long as a celebration for this episode number reach. Stay Tuned! 

IN THIS EPISODE:

[0:46] Introduction and context for today’s episode – We reached 200 episodes, what are the 7 things I’ve learned?

[2:51] We are hosting a contest all-month long! 

[7:01] I’m hoping to bridge the gap from practitioner school mindset to being business minded. 

[8:29] The first thing I have learned and been doing from the past until now.

[10:36] Running a business is so fun, if you let it be fun.

[15:39] The second one is to stop chasing the “right now” and lean into the building for later.

[20:41] Our business always starts from small then goes bigger.

[22:53] The third one is to create your own lane and stay in it.

[30:13] The fourth one is big one. Stop making assumptions about your audience and what they can afford. 

[32:10] The fifth one is to never put your business growth into someone else’s hands.

[37:27] The sixth one is to lead from the back.

[44:35] The last one is to be always ready to do the dirty work. Be ready to clean!

[48:27] My final statements and takeaways.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 

 

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Your Experience is NOT Equivalent to Your Earning Potential [Ep #196]

Tuesday Jun 01, 2021

Tuesday Jun 01, 2021

In this episode of the Profitable Practice Podcast, I’m going to break down why your level experience is not equivalent to your earning potential. You need to listen to this today, Stay Tuned!

EXPERIENCE IS DEFINITELY NOT EQUIVALENT TO EARNING POTENTIAL

There is an old belief that experience is equal to earning potential. This mindset or belief is actually one of the worst. We have to consider the primary things in our practice. If we obtain the right skills and enough experiences, it will not always suffice to gain high earning potential. This is why, how we make decisions upon spending and investing is very important.

In this episode, I’m going to break down the reason why even if we have vast experience, our earning potential may still not be equivalent. Together we drop the old belief and start to thrive further to make more engagements and improve our earning potential at its best.

IN THIS EPISODE:

[0:44] Introduction and context for today’s episode – Why is your experience not equivalent to your earning potential?

[4:30] It is a choice on how we spend our money. The value is different depending on how you put investments. 

[5:01] The main topic for this episode: How we make decisions for spending or earning, based on our level of experience.

[6:08] My opinion about the thought process is that experience is directly related to earning potential; It is the worst advice and mindset.

[8:05] Those practitioners that are successful fully understand their value of time, education, and skills.  

[11:49] Your patients will become your biggest fans, if you value your practice properly. 

[13:44] Drop that old belief and start thriving while making a massive impact on your patients and clients.

[14:31] My final statements and takeaways.

EPISODE RESOURCES:

 

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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Why Staying in the Practitioner Bubble Will Keep You Unheard [Ep #195]

Wednesday May 26, 2021

Wednesday May 26, 2021

In this episode of the Profitable Practice Podcast, I’m going to pop the practitioner bubble. Because staying in it is making you unheard and keeping you playing small. Stay Tuned!

WHY IS MESSAGING IMPORTANT?

Being a practitioner has a lot of responsibilities and things to take note. One thing all practitioner must consider and prioritize, is the messaging. We get patients and clients engagement when we properly manage our messaging. And it is very important to stay out of the practitioner bubble.

In this episode, I’m going to explain the importance of messaging and why staying in the practitioner bubble is keeping you unheard. There are lots of things that you need to take note as you listen to this episode. Stay Tuned!

IN THIS EPISODE:

[0:42] Introduction and context for today’s episode – Breaking out the Practitioner Bubble.

[3:48] Helping my MAXIMized Practitioners primarily on their messaging. 

[6:05] The whole reason why we’re on Social Media, sending Emails, and upgrading websites is to get bookings and make impact on people. 

[7:25] The practitioner bubble automatically dictates everything out.  

[8:40] You also need to listen to people internally and dig deeper. 

[10:58] Mastering messaging and copyrighting is a muscle that you need to train and exercise. 

[14:01] As you build your own world based on your personal take on things, you’ll get the engagement you’re waiting for.  

[15:41] My final statements and takeaways.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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The Emotional Connection You Have With Your Goals is When You'll Win: Interview with James Burgess [Ep #194]

Monday May 17, 2021

Monday May 17, 2021

In this episode of the Profitable Practice Podcast, we’re going to breakdown why a business plan will keep you stacked and it’s actually the emotional journey that will set you free. 

WHY DOES EMOTIONAL CONNECTION HELP US SUCCEED IN OUR GOALS?

Creating a business strategy without an actual business plan is possible with James Burgess. He mastered the basics of focusing on business which helps primarily on winning the actual business to success. He urged that our emotional connection to our goals will help us win.

In this episode, I’m going to interview James Burgess, one of the primary interviewees I had back in the days on my first episodes of this podcast. He will elaborate to us his ideas and his approaches to business coaching, mentorship, and accountability. This is very important, Stay Tuned!

IN THIS EPISODE:

[0:43] Introduction and context for today’s episode – An interview with James Burgess.

[8:27] Who is Dr. James Burgess? What are his businesses and why this interview is very important?

[12:20] Describing approach to business coaching, mentorship, and accountability, why is it different from James? 

[16:00] What are the apparent differences he sees between where the students and clients come from? Where does he see the big jumps of progress?

[25:29] “It is the ability to look into transaction.” James said

[27:08] What are some strategies, tactics, or ways that people could start to listen and start to get into the place?

[30:17] “If you are not going through those barriers, if you are constantly pivoting, if you are afraid to take those steps, then it is ‘you’ issue.”

[31:26] Going back to the basics, describing the tactical piece of staying convicted to the plan where we see the breakthroughs happening.

[34:50] “The system and the process will set you free.”

[37:45] My final statements and takeaways.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 
 

 

 

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