The Best Way To Grow Your Network (and Fast!): Interview with Serena Goldstein, ND Serena Goldstein - PPP: 054

June 11, 2017

When I first started my practice I went with my mom to this Women in Networking Group meet up. We were networking with these ladies and I kind of caught the networking "bug." I started looking for meetup groups and other networking groups in my area and I started showing up to them. I found doing this incredibly valuable, especially just starting out because I was trying to build a reputation around my business; however, at times it was extremely difficult to go to those networking events, especially as an introvert. It can be very exhausting, it's not always the most exciting thing to do, and there were times when I felt inauthentic and forced to meet people, giving the same elevator speech over and over again.

For me, networking really did not jive with me, but I knew how valuable it is particularly when I see the referral network I've created with other practitioners in my area, and how much it has helped me grow. Introvert, extrovert, or otherwise, you do need to reach out of your clinic and start to get to know and build relationships with people outside of your office. This is probably the best tactic to get people to send you patients. There are so many instances where naturopaths have cultivated wonderful relationships with medical doctors, osteopaths, or other types of medical practitioners. These relationships often lead to those medical practitioners welcoming naturopathic doctors into their practices as associates to work right along side them. You can't do that without networking and building relationships.

Like I mentioned earlier, from an introvert's perspective, doing this can be a very scary thing. After many strategy calls and coaching calls, clients say networking just doesn't feel like something they can do, but once they figure out the technique to doing it, and giving the networking purpose (as opposed to just showing up and hoping someone talks to you), can have a tremendous impact on how you grow your practice.

Today I'm talking to Serena Goldstein who was my very first coaching client. She has done such a tremendous job with her business. Everything that I've told her to do, she has done with a masterful focus and did it. She has really focused on the marketing side of her business and growing it through networking. She shares how to and how not to network, how to grow those relationships that you want, and how you can implement it into your practice.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Serena:

  1. What is your "elevator speech" when people ask you why you're an unlicensed practitioner?
  2. How did you start the networking process for your business?
  3. Can you describe your first few networking events and any tips you have for people who are new to networking?
  4. How long has it taken you to build those relationships with people you meet at networking events?
  5. What types of opportunities have come from networking and building relationships?

What You'll Learn From This Episode:

  • What it was like starting a practice in an unlicensed state.
  • What it means to build a relationship.
  • How long it took Serena to build her network.
  • When Serena follows up with people she connects with and what she says.
  • What Business Network International (BNI) is and why Serena is a member.

Connect with Serena

Website | Facebook | Instagram

Listen to Last Week's Episode!

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift

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How to Start Your Own Podcast: Interview with Melvin Varghese - PPP: 055

June 11, 2017

If you really love listening to podcasts, you really learn from them, and you are interested in this type of media, this is the episode for you. Today I'm talking to Melvin Varghese who will be walking you through the steps of starting your podcast, how to build your audience, and how to use it to grow your business. The whole reason I started this podcast was to find ways to help you stop trading your dollars for patients in front of you because if they're not there, you're not making any money.

One thing that Melvin talks about is how important it is to have your hand in multiple cookie jars and trying to find more ways to leverage income in your business, opposed to just trading time for service and podcasting is one of the phenomenal ways to do that.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Melvin:

  1. Why did you choose to start a podcast opposed to another type of media?
  2. How did you overcome the fear and trepidation of starting a podcast?
  3. How did you get into the technical side of the podcast?
  4. What was it like getting people to come onto your podcast and how did you ask people?
  5. How are you using your podcast as leverage to create more income for your business?

What You'll Learn From This Episode:

  • Why Melvin started his podcast.
  • How to repurpose content from your podcast.
  • What equipment and software Melvin uses and what he used when he started.
  • How Melvin figured out how to get his podcast on iTunes, Stitcher, etc. 
  • How Melvin chose the name "Selling the Couch" for his podcast. 

Connect with Melvin

Website | Twitter | Facebook

Listen to Last Week's Episode!

http://www.maximizedbusiness.ca/54

icon for podbean

How to Start Your Own Podcast: Interview with Melvin Varghese - PPP: 055

June 11, 2017

If you really love listening to podcasts, you really learn from them, and you are interested in this type of media, this is the episode for you. Today I'm talking to Melvin Varghese who will be walking you through the steps of starting your podcast, how to build your audience, and how to use it to grow your business. The whole reason I started this podcast was to find ways to help you stop trading your dollars for patients in front of you because if they're not there, you're not making any money.

One thing that Melvin talks about is how important it is to have your hand in multiple cookie jars and trying to find more ways to leverage income in your business, opposed to just trading time for service and podcasting is one of the phenomenal ways to do that.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Melvin:

  1. Why did you choose to start a podcast opposed to another type of media?
  2. How did you overcome the fear and trepidation of starting a podcast?
  3. How did you get into the technical side of the podcast?
  4. What was it like getting people to come onto your podcast and how did you ask people?
  5. How are you using your podcast as leverage to create more income for your business?

What You'll Learn From This Episode:

  • Why Melvin started his podcast.
  • How to repurpose content from your podcast.
  • What equipment and software Melvin uses and what he used when he started.
  • How Melvin figured out how to get his podcast on iTunes, Stitcher, etc. 
  • How Melvin chose the name "Selling the Couch" for his podcast. 

Connect with Melvin

Website | Twitter | Facebook

Listen to Last Week's Episode!

http://www.maximizedbusiness.ca/54

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The Best Way To Grow Your Network (and Fast!): Interview with Serena Goldstein, ND Serena Goldstein - PPP: 054

June 11, 2017

When I first started my practice I went with my mom to this Women in Networking Group meet up. We were networking with these ladies and I kind of caught the networking "bug." I started looking for meetup groups and other networking groups in my area and I started showing up to them. I found doing this incredibly valuable, especially just starting out because I was trying to build a reputation around my business; however, at times it was extremely difficult to go to those networking events, especially as an introvert. It can be very exhausting, it's not always the most exciting thing to do, and there were times when I felt inauthentic and forced to meet people, giving the same elevator speech over and over again.

For me, networking really did not jive with me, but I knew how valuable it is particularly when I see the referral network I've created with other practitioners in my area, and how much it has helped me grow. Introvert, extrovert, or otherwise, you do need to reach out of your clinic and start to get to know and build relationships with people outside of your office. This is probably the best tactic to get people to send you patients. There are so many instances where naturopaths have cultivated wonderful relationships with medical doctors, osteopaths, or other types of medical practitioners. These relationships often lead to those medical practitioners welcoming naturopathic doctors into their practices as associates to work right along side them. You can't do that without networking and building relationships.

Like I mentioned earlier, from an introvert's perspective, doing this can be a very scary thing. After many strategy calls and coaching calls, clients say networking just doesn't feel like something they can do, but once they figure out the technique to doing it, and giving the networking purpose (as opposed to just showing up and hoping someone talks to you), can have a tremendous impact on how you grow your practice.

Today I'm talking to Serena Goldstein who was my very first coaching client. She has done such a tremendous job with her business. Everything that I've told her to do, she has done with a masterful focus and did it. She has really focused on the marketing side of her business and growing it through networking. She shares how to and how not to network, how to grow those relationships that you want, and how you can implement it into your practice.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Serena:

  1. What is your "elevator speech" when people ask you why you're an unlicensed practitioner?
  2. How did you start the networking process for your business?
  3. Can you describe your first few networking events and any tips you have for people who are new to networking?
  4. How long has it taken you to build those relationships with people you meet at networking events?
  5. What types of opportunities have come from networking and building relationships?

What You'll Learn From This Episode:

  • What it was like starting a practice in an unlicensed state.
  • What it means to build a relationship.
  • How long it took Serena to build her network.
  • When Serena follows up with people she connects with and what she says.
  • What Business Network International (BNI) is and why Serena is a member.

Connect with Serena

Website | Facebook | Instagram

Listen to Last Week's Episode!

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift

 

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How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift Michael Stanclift - PPP: 053

June 6, 2017

Copywriting... writing from this place that engages your audiences and talking to people that you want to come into your office... writing for those patients that you connect with on a different level... These are all hugely important when it comes to working with clients that you want to work with. This is why I've brought Michael Stanclift onto the show today. Michael has created a clinic that is thriving clinic, just by using his copywriting skills (and he's been featured in the Huffington Post multiple times). This is something that I think everybody should listen to because this call has left me feeling like I am more than capable of writing blog posts and things of that sort to connect with the clients that I want to.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Michael:

  1. How did you get into copywriting?
  2. How do you handle criticism?
  3. What are the differences between how people think they should write and that personal touch that people want to read?
  4. What's your writing style?
  5. How do you incorporate writing into your life while balancing a practice and having a family?

What You'll Learn From This Episode:

  • Why your content needs to connect with people.
  • How Michael started writing for the Huffington Post.
  • What time of day Michael writes to get the best results.
  • Where he finds inspiration online and who he has learned from.
  • Michale's recommendations for getting into writing. 
icon for podbean

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift Michael Stanclift - PPP: 053

June 6, 2017

Copywriting... writing from this place that engages your audiences and talking to people that you want to come into your office... writing for those patients that you connect with on a different level... These are all hugely important when it comes to working with clients that you want to work with. This is why I've brought Michael Stanclift onto the show today. Michael has created a clinic that is thriving clinic, just by using his copywriting skills (and he's been featured in the Huffington Post multiple times). This is something that I think everybody should listen to because this call has left me feeling like I am more than capable of writing blog posts and things of that sort to connect with the clients that I want to.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Michael:

  1. How did you get into copywriting?
  2. How do you handle criticism?
  3. What are the differences between how people think they should write and that personal touch that people want to read?
  4. What's your writing style?
  5. How do you incorporate writing into your life while balancing a practice and having a family?

What You'll Learn From This Episode:

  • Why your content needs to connect with people.
  • How Michael started writing for the Huffington Post.
  • What time of day Michael writes to get the best results.
  • Where he finds inspiration online and who he has learned from.
  • Michale's recommendations for getting into writing. 
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Attracting Abundance: Interview with Dr. Meghan Walker, ND - PPP: 052

May 12, 2017

Today is a very important episode so be sure to listen to it all the way through. We're talking about one of the most foundational elements of being successful: your money mindset. This is what separates those who will be successful and those who won't be. 

Dr. Meghan Walker is a naturopathic doctor, serial entrepreneur, and mother. She graduated from the Canadian College of Naturopathic Medicine and completed a science degree with a focus in reproductive physiology from the University of Waterloo. As an entrepreneur, Meghan started and sold her first business while in University and went on to found a national Youth Engagement Organization called Millenium Kids, which taught responsible social activism in schools across Canada, Austraila, and South Africa. 

Meghan is Co-founder and past CEO of the digital health media start-up Bright Almond, Founder and Peak Performance Inspirer at Legacy Performance Labs, Host of the Entrepology Podcast and Found of "The First 18," an online incubator for new clinician entrepreneurs. Meghan has served on the Executives of both the Canadian and Ontario Association of Naturopathic Doctors. Meghan maintains a boutique practice in Downtown Toronto, catering to entrepreneurs and inspired individuals looking to maximize their body and brain. When not satisfying her entrepreneurial itch, she is hanging out with her three little girls and super supportive husband. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Meghan:

  1. What has been your role in the naturopathic community?
  2. Why is better having a better connection with money and abundance so important?
  3.  Can you share an example of someone who has benefitted from changing their mindset?
  4. How do you work with clients who expect big results immediately?
  5. How do you coach people to decide what their values and rates should be?

What You'll Learn From This Episode:

  • 3 things that hinder us from having an abundant mindset. 
  • What Meghan's "3 P's of Abundance" are. 
  • What drives abundance. 
  • How Meghan guides her clients to make the best decisions for their businesses.
  • What Meghan thinks about the patient experience and what suggestions she has. 

Connect with Meghan

Website | Facebook | Instagram | Twitter

 

Listen to Last Week's Episode!

Create Your Editorial Calendar: Interview with Jessica Pantermuehl, NTP, CHHC

Watch Now:

Attracting Abundance: Interview with Dr. Meghan Walker, ND - PPP: 052

May 12, 2017

Today is a very important episode so be sure to listen to it all the way through. We're talking about one of the most foundational elements of being successful: your money mindset. This is what separates those who will be successful and those who won't be. 

Dr. Meghan Walker is a naturopathic doctor, serial entrepreneur, and mother. She graduated from the Canadian College of Naturopathic Medicine and completed a science degree with a focus in reproductive physiology from the University of Waterloo. As an entrepreneur, Meghan started and sold her first business while in University and went on to found a national Youth Engagement Organization called Millenium Kids, which taught responsible social activism in schools across Canada, Austraila, and South Africa. 

Meghan is Co-founder and past CEO of the digital health media start-up Bright Almond, Founder and Peak Performance Inspirer at Legacy Performance Labs, Host of the Entrepology Podcast and Found of "The First 18," an online incubator for new clinician entrepreneurs. Meghan has served on the Executives of both the Canadian and Ontario Association of Naturopathic Doctors. Meghan maintains a boutique practice in Downtown Toronto, catering to entrepreneurs and inspired individuals looking to maximize their body and brain. When not satisfying her entrepreneurial itch, she is hanging out with her three little girls and super supportive husband. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Meghan:

  1. What has been your role in the naturopathic community?
  2. Why is better having a better connection with money and abundance so important?
  3.  Can you share an example of someone who has benefitted from changing their mindset?
  4. How do you work with clients who expect big results immediately?
  5. How do you coach people to decide what their values and rates should be?

What You'll Learn From This Episode:

  • 3 things that hinder us from having an abundant mindset. 
  • What Meghan's "3 P's of Abundance" are. 
  • What drives abundance. 
  • How Meghan guides her clients to make the best decisions for their businesses.
  • What Meghan thinks about the patient experience and what suggestions she has. 

[spp-tweet tweet="There's no quick-fix for abundance. - Meghan Walker"]

Connect with Meghan

Website | Facebook | Instagram | Twitter

 

Listen to Last Week's Episode!

Create Your Editorial Calendar: Interview with Jessica Pantermuehl, NTP, CHHC

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Create Your Editorial Calendar: Interview with Jessica Pantermuehl, NTP, CHHC - PPP: 051

May 6, 2017

Some of the questions I get most frequently are: how do I send a newsletter out? How often should I be sending it? How do I create content? What are the best ways for me to get patients into my office? Today Jessica and I will be talking about all of those things, especially when she gets into her editorial calendar where she breaks it all down for you so you know exactly what to do. There will be no questions, no excuses. You can just get things done, get out there and start reaping the benefits.

Jessica Pantermuehl is a Nutrition Therapy Practitioner and Holistic Health Counselor based out of Los Angeles, where she serves as the head of nutrition counseling for an integrative medical practice and works in private practice. After years in practice, intimately familiar with the challenges that a practitioner faces in running their own business, Jessica established the Holistic Entrepreneur Association, an organization that provides business tools and resources to nutrition-oriented health professionals. With members now in 18 countries, the HEA offers free weekly resources such as interviews with successful practitioners, shareable social media content, and tutorials on marketing and business management.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Jessica:

  1. What are common fears that people have when they're starting their business that you've seen?
  2. How have you walked people through some of those fears so they can move on and grow their business?
  3. How should someone go about getting people onto their list?
  4. How frequent should someone send their newsletter?
  5. Can you share what your editorial calendar is and how you use it?

What You'll Learn From This Episode:

  • Tips Jessica has on selling yourself.
  • Why every business owner can benefit from having a newsletter.
  • The importance of having a list that is active and engaging, over having a large list.
  • Why Jessica believes in narrowing your target audience for your newsletter.
  • How often to give away free content, and how often to sell on your newsletter. 

Connect with Jessica

LinkedIn | Facebook | Twitter | Holistic Entrepreneur Association

Watch Now:

Create Your Editorial Calendar: Interview with Jessica Pantermuehl, NTP, CHHC - PPP: 051

May 6, 2017

Some of the questions I get most frequently are: how do I send a newsletter out? How often should I be sending it? How do I create content? What are the best ways for me to get patients into my office? Today Jessica and I will be talking about all of those things, especially when she gets into her editorial calendar where she breaks it all down for you so you know exactly what to do. There will be no questions, no excuses. You can just get things done, get out there and start reaping the benefits.

Jessica Pantermuehl is a Nutrition Therapy Practitioner and Holistic Health Counselor based out of Los Angeles, where she serves as the head of nutrition counseling for an integrative medical practice and works in private practice. After years in practice, intimately familiar with the challenges that a practitioner faces in running their own business, Jessica established the Holistic Entrepreneur Association, an organization that provides business tools and resources to nutrition-oriented health professionals. With members now in 18 countries, the HEA offers free weekly resources such as interviews with successful practitioners, shareable social media content, and tutorials on marketing and business management.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Jessica:

  1. What are common fears that people have when they're starting their business that you've seen?
  2. How have you walked people through some of those fears so they can move on and grow their business?
  3. How should someone go about getting people onto their list?
  4. How frequent should someone send their newsletter?
  5. Can you share what your editorial calendar is and how you use it?

What You'll Learn From This Episode:

  • Tips Jessica has on selling yourself.
  • Why every business owner can benefit from having a newsletter.
  • The importance of having a list that is active and engaging, over having a large list.
  • Why Jessica believes in narrowing your target audience for your newsletter.
  • How often to give away free content, and how often to sell on your newsletter. 

Connect with Jessica

LinkedIn | Facebook | Twitter | Holistic Entrepreneur Association

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