History Repeats Itself: Interview with John Vespasian - PPP: 050

May 2, 2017

 John is an author of books about personal development, ranging from business to psychology. He's been writing books since 2008. His books are based on different parts of history but he ties in conclusions to try to learn from people who have both been very successful in the past, and have made huge mistakes. He says that the purpose of his work is to try to make his readers a bit more effective and rational. 

Questions I Asked John:

  1. What would you say to new practitioners about running a successful business? 
  2. What advice do you have for practitioners who work in multiple locations?
  3. What's the best way to reduce work-related stress?
  4. How does someone apply the principles of rational living to their business?
  5. Why is a good system more valuable than a brilliant idea?

What You'll Learn From This Episode:

  • The role that your location plays in terms of running your business.
  • How competitors can succeed when they are close in location.
  • The benefits of outsourcing marketing in your practice.
  • What business sustainability is and why it provides the greatest outcome.
  • What a practitioner should focus their practice on. 

Connect with John

Website | Twitter | Amazon

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Using Facebook Challenges To Grow Your List: Interview with Mariah McCullough - PPP: 049

April 8, 2017

Today I'm talking to Mariah McCullough. When I met her, we were sitting in a workshop and she was talking about how she created a list of 0-6000 just by doing an online challenge. No bells and whistles, no frills, no gimmicks, no major tech stuff. She just put it out there and it manifested into something wonderful. She was doing this while being a mom and while working a full-time corporate job. She is now using that list to build some residual income. I know that a lot of us who are listening to this show are also trying to tap into the "build your tribe" space and while listening to Mariah I thought that she had a really unique way of doing it. She also did it from a very authentic,  a very real, and a very non-agenda-y (how am I going to make money? How am I going to make sales?) kind of place, which I feel a lot of us can get caught up in. "What if I don't make any money on this? Is it worth it? What if I don't get anybody to sign up? Is it worth my time?" And sometimes when we just do things organically and just because we love it, the abundance comes to us anyway.

SPONSOR

Today's sponsor my Complete 5 Day Lead Magnet Challenge.  This is the complete recording of the challenge that I did a couple months back. You get all of the emails, all of the live calls, every live training video. From start to finish, I walk you through the step by step, steps that you need to take to create a highly a highly converting lead magnet. This is exactly on par with what we're talking about today: the main way Mariah got all of those people to opt into her free challenge, was using a Facebook ad that converted at 30 cents per lead which were just targeted to North America.

Questions I Asked Mariah:

  1. How did sharing your story help you create bonds with people who found you on Facebook?
  2. How should someone try to let go of expectations they place on themselves?
  3. How has your challenge evolved now that you know your group so well?
  4. What are your goals for your list?
  5. What would you say to people who are hesitant to reach out to their audience?

What You'll Learn From This Episode:

  • What one of Mariah's main marketing strategies are.
  • How to appeal and reach the audience you want.
  • The benefits of creating a challenge to grow your reach.
  • Tips Mariah has to maintain a successful challenge.

Connect with Mariah:

Email: mariah@becauseidecided.com

Watch Now:

Using Facebook Challenges To Grow Your List: Interview with Mariah McCullough - PPP: 049

April 8, 2017

Today I'm talking to Mariah McCullough. When I met her, we were sitting in a workshop and she was talking about how she created a list of 0-6000 just by doing an online challenge. No bells and whistles, no frills, no gimmicks, no major tech stuff. She just put it out there and it manifested into something wonderful. She was doing this while being a mom and while working a full-time corporate job. She is now using that list to build some residual income. I know that a lot of us who are listening to this show are also trying to tap into the "build your tribe" space and while listening to Mariah I thought that she had a really unique way of doing it. She also did it from a very authentic,  a very real, and a very non-agenda-y (how am I going to make money? How am I going to make sales?) kind of place, which I feel a lot of us can get caught up in. "What if I don't make any money on this? Is it worth it? What if I don't get anybody to sign up? Is it worth my time?" And sometimes when we just do things organically and just because we love it, the abundance comes to us anyway.

SPONSOR

Today's sponsor my Complete 5 Day Lead Magnet Challenge.  This is the complete recording of the challenge that I did a couple months back. You get all of the emails, all of the live calls, every live training video. From start to finish, I walk you through the step by step, steps that you need to take to create a highly a highly converting lead magnet. This is exactly on par with what we're talking about today: the main way Mariah got all of those people to opt into her free challenge, was using a Facebook ad that converted at 30 cents per lead which were just targeted to North America.

Questions I Asked Mariah:

  1. How did sharing your story help you create bonds with people who found you on Facebook?
  2. How should someone try to let go of expectations they place on themselves?
  3. How has your challenge evolved now that you know your group so well?
  4. What are your goals for your list?
  5. What would you say to people who are hesitant to reach out to their audience?

What You'll Learn From This Episode:

  • What one of Mariah's main marketing strategies are.
  • How to appeal and reach the audience you want.
  • The benefits of creating a challenge to grow your reach.
  • Tips Mariah has to maintain a successful challenge.

Connect with Mariah:

Email: mariah@becauseidecided.com

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Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

March 27, 2017

Ben Blackmon is a Kentucky-based Facebook Ad Manager, husband, and father of 2 who is dedicated to helping people review their current marketing efforts, and guiding them to success they can follow to allow them to spend more time working on what they'd rather be doing.

This episode is one that is long overdue. This was something I knew I need to create a show about Facebook Ads. More people are starting to do Facebook Live videos as well as purchase ads, but one thing that is holding so many of us up is the simple question: how do we use Facebook Ads to our advantage? I'm now at the point where I know how to set everything up, what the expectations are in relation to letting the Facebook algorithms do their things.  In this episode, I'll be sharing that information with you.

Today I'm talking to Ben Blackmon. He is a facebook ad manager and actually for my last 5 Day Lead Magnet Challenge, I used him as someone to help me run my Facebook Ads. When I launched the Maximized Your Clinic Course for the first time I outsourced the work to someone from Upwork. He ran the ads for the month of July and it cost about $700. Overall, my cost per lead was much high because I was adding in his hourly wages into the price of the Facebook Ads themselves. I wanted to learn how to utilize Facebook Ads myself, but I was having a lot of trouble understanding them, which is what led me to get in touch with Ben.

If you are really curious about Facebook Ads and you want to learn more about how to set it up, the right way to do it, what the exact ad spend should be, when you should start, and how long it takes to get traction.

The sponsor of this episode is my 7 Day Detox Program. I created this with you guys in mind, to give you a completely free program that allows you to set up an in-office and online program that you can set up and start selling to your patients. 

Questions I Asked Ben:

  1. When did the transition to using Facebook ads to gain customers, make sales, etc. really start?
  2. What is it about Facebook ads that draw people to use it opposed to Google ads per say?
  3. Is it possible for Facebook ads to be used for local business owners to attract local customers to my practice?
  4. If I'm trying to target my audience, how do I use Facebook to reach those people?
  5. How do I know who to target and what to look for?

What You'll Learn From This Episode:

  • What Ben's most successful funnel, that actually converts is.
  • How to make sure potential customers see your ad.
  • Ben's suggestion to targeting the biggest audience using Facebook ads.
  • The tools Ben prefers to analyze and assess Facebook ads.

 

Links Mentioned:

 

Connect with Ben:

Facebook

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Success at 20 Years in Practice: Interview with Dr. Trevor Cates, ND - PPP: 048

March 27, 2017

I'm very excited to be talking to Dr. Trevor Cates today because I have been doing a lot of reflection the past few months about the realistic ideas are for a lot of people in this industry. So many of us are so impatient when it comes to building our business, paying off our debt, and getting patients into our office. If it doesn't happen fast enough we tend to blame outward issues such as associations aren't promoting us enough, people aren't referring me enough, or my clinic owner isn't putting out my information enough, etc. Rarely do I hear people bringing that inward to ask themselves, what am I doing to benefit from my practice?

After having my last talk with Lori Kennedy, that was something that really hit home for me. You may think the ideal for your business may be to hit 6 figures, or half a million dollars a year might feel successful for you, or maybe having a better net gross is more important to you, or only working 2 days a week, etc. Today we're going to be talking about creating realistic expectations and potentially reducing what your desire is or ultimate goal for your business is, based on what you're willing and not willing to give up in your life. Today, we'll be discussing these things with Dr. Trevor Cates.

Dr. Trevor Cates is a nationally recognized naturopathic doctor.  She is also known, as “The Spa Dr.,” and was the first woman licensed as a naturopathic doctor in the state of California, appointed by former Governor Arnold Schwarzenegger to California’s Bureau of Naturopathic Medicine Advisory Council. She has worked with world-renown spas and sees patients in her private practice in Park City, Utah with a focus on graceful aging and glowing skin. She has been featured on The Doctors, Extra, First for Women, Mind Body Green and is the host of THE SPA DR. Podcast. Dr. Cates believes the key to healthy skin is inner and outer nourishment with non-toxic ingredients. Her new book Clean Skin from Within will be released in March 2017. Dr. Cates’ The Spa Dr. skin care and supplement lines are formulated with natural and organic ingredients designed to help you achieve the clean and natural path to confidence and beautiful skin.

Questions I Asked Trevor:

  1. How did you build and sustain your list?
  2. Why is it so important to develop a"tribe?"
  3. How do you manage to build your tribe without getting overwhelmed?
  4. How do you stay motivated to create content?
  5. What are some of the struggles you've faced in growing your business?

What You'll Learn From This Episode:

  • Why Trevor decided to write her book.
  • How she got into naturopathic medicine.
  • Where Trevor sees opportunities to open up to her patients.
  • What Trevor does to get her message out to people.
  • Why you need to focus your goals before you can grow your audience.

Connect with Trevor:

Website

Twitter

Facebook 

Instagram

Pinterest 

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Using Instagram to Grow Your Business: Interview With Pratima of Craft Street Design - PPP: 047

March 27, 2017

Today we're going to discuss how to effectively use Instagram to grow your business. I'm using my Instagram for one purpose: to promote, inspire, and help you guys see what I'm doing and get first dibs at things. I wanted to be very strategic when I use social media so my message doesn't get very muddied. I see a lot of other practitioners do this as well, whether it's Facebook, Twitter, or Instagram. Depending on how you want to use those resources, if you're trying to do it from a business perspective, you're probably not doing it right if you're not only using social media to talk to your patients, but you're also showing family pictures, what you're eating, and things like that.

If you want social media to drive business, you need to start using it more strategically. I've been dabbling with Instagram since January. I was hesitant to use it until I attended a webinar with Jasmine Star who has the course called Instagram 180Instagram can be quite difficult to navigate in regards to how to get people to follow you in the way that you want them to. If you are using Instagram and you're trying to attract patients, really look at your profile and ask yourself if someone who does not know you or your business would understand what your message is. This is coming from that idea of being consistent and clear to have people follow you for the right reason. From a business perspective, the only reason we're really using social media is to add to your list or to get people in your office. 

I'm talking to Pratima today because she has generated over six figures in her business which is making quotes on paper. She hand does all of the material, screen presses it, and sends it out. Her business is very picture based so I wanted to pick her brain and ask her for her exact system: how she grew her business from 0 to six figures in 6 months. Today's episode will tell you how much effort you should put into Instagram, and how concretely you need to stick to your message. 

 

SPONSOR

This episode is sponsored by my 7 Day Detox Program which is a completely done for you program that helps you initiate an in-office or an online program for your patients or prospective clients and even use it to draw clients into your office. You will receive lifetime access to the program so as it evolves and grows, you will be in the loop and receive all of the updates. 

Get access to the program HERE!

 

Questions I Asked Pratima:

  1. What social media platforms are you using?
  2. Why do you use Instagram?
  3. Can you talk about social media influencers and shout outs?
  4. What have you found is most successful to get the most engagement on Instagram?
  5. How do you use hashtags on Instagram?

What You'll Learn From This Episode:

  • What Pratima's Instagram strategy is. 
  • How frequently you should be posting to Instagram.
  • How Pratima uses direct messaging on Instagram to grow her business.
  • Why she uses quizzes to grow her audience and how she creates each quiz.
  • What you should be doing with your email list and why you shouldn't send automated emails.

Links Mentioned:

Schedugram

Connect with Pratima:

Website

Instagram

Email: pratima@craftstreetdesign.com

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Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

March 10, 2017

Ben Blackmon is a Kentucky-based Facebook Ad Manager, husband, and father of 2 who is dedicated to helping people review their current marketing efforts, and guiding them to success they can follow to allow them to spend more time working on what they'd rather be doing.

This episode is one that is long overdue. This was something I knew I need to create a show about Facebook Ads. More people are starting to do Facebook Live videos as well as purchase ads, but one thing that is holding so many of us up is the simple question: how do we use Facebook Ads to our advantage? I'm now at the point where I know how to set everything up, what the expectations are in relation to letting the Facebook algorithms do their things.  In this episode, I'll be sharing that information with you.

Today I'm talking to Ben Blackmon. He is a facebook ad manager and actually for my last 5 Day Lead Magnet Challenge, I used him as someone to help me run my Facebook Ads. When I launched the Maximized Your Clinic Course for the first time I outsourced the work to someone from Upwork. He ran the ads for the month of July and it cost about $700. Overall, my cost per lead was much high because I was adding in his hourly wages into the price of the Facebook Ads themselves. I wanted to learn how to utilize Facebook Ads myself, but I was having a lot of trouble understanding them, which is what led me to get in touch with Ben.

If you are really curious about Facebook Ads and you want to learn more about how to set it up, the right way to do it, what the exact ad spend should be, when you should start, and how long it takes to get traction.

The sponsor of this episode is my 7 Day Detox Program. I created this with you guys in mind, to give you a completely free program that allows you to set up an in-office and online program that you can set up and start selling to your patients. 

Questions I Asked Ben:

  1. When did the transition to using Facebook ads to gain customers, make sales, etc. really start?
  2. What is it about Facebook ads that draw people to use it opposed to Google ads per say?
  3. Is it possible for Facebook ads to be used for local business owners to attract local customers to my practice?
  4. If I'm trying to target my audience, how do I use Facebook to reach those people?
  5. How do I know who to target and what to look for?

What You'll Learn From This Episode:

  • What Ben's most successful funnel, that actually converts is.
  • How to make sure potential customers see your ad.
  • Ben's suggestion to targeting the biggest audience using Facebook ads.
  • The tools Ben prefers to analyze and assess Facebook ads.

 

Links Mentioned:

 

Connect with Ben:

Facebook

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Changing Your Expectations: Interview with Lori Kennedy - PPP: 045

March 10, 2017

Lori Kennedy is a Toronto-based health & wellness business expert, online strategist and mother of 2 who works with health professionals who want to grow their purpose-driven businesses in the new online economy.

This episode is important and very relevant to us practitioners. Today I wanted to address a lot of the questions that I hear very frequently: what exactly is it that I need to do to run my business when it comes to breaching into the online space? It's time to have a frank discussion about what your expectations are, what you're capable of achieving, and then assessing if your goals are realistic for what you can actually accomplish. 

Today I'm talking to Lori Kennedy, who is not only someone I aspire to, but she tells it exactly how it is. She's in a lot of different mastermind groups and she knows where the future of healthcare is going, which fortunately or unfortunately is moving to the online space. Lori teaches health practitioners the simple steps that they can take in a very sequential order to be able to have more clients, have a bigger impact, and make more money. 

This episode will open your eyes as to where you want to take your business if you want to grow and move forward. We're going to talk about how to evaluate what you're doing now, where you'd like it to be, and the amount of effort you have to put in to get there.

This show has been sponsored by my 5 Day Lead Magnet Challenge... which gives you the tools that instruct you exactly step by step, how to construct your lead magnet, put it out there, and start generating those leads in 5 days or less. 

Questions I Asked Lori:

  1. Why is it so important to bring one's website online?
  2. When did the shift to building your business online as well as offline happen?
  3. How do you help your clients learn to invest in running an online platform?
  4. What is copyrighting and how does someone maximize that skill?
  5. What was it like to transition to coaching completely online?

What You'll Learn From This Episode:

  • How Lori guides people to let go of their fear of learning something new or putting time into it every day.
  • Common fears Lori sees in health practitioners.
  • Why she recommends exposing your struggles, viewpoints, and opinions on your social media. 
  • What it means to have a linear language with the group you're targeting. 

How to Connect with Lori: 

Website

Facebook

Instagram

Other episodes you may enjoy:

The True Cost of Running a Business: PPP 002

The Appearance of Success: PPP 003

How to Balance Work & Family: PPP 001

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Creating an Online Food Program: Interview with Jennifer Haessler - PPP: 044

February 6, 2017

Today I'm speaking to Jennifer Haessler and we'll be breaking down a phenomenal way that she is starting to incorporate her knowledge to the online space by creating an online program that is just focused on lifestyle changes. 

Do you want to learn how to create a lead magnet and book in at least one new patient in 5 days?Join my 5 day challenge! maximizedbusiness.ca/5-day-lead-magnet-challenge

What I Asked Jennifer:

  1. Why did you decide to create the fitness challenge?
  2. Where is your email list at now since you've started your program?
  3. What is it like to manage a Facebook group?
  4. Describe the process and how much work it took to create the program?

What You'll Learn From the Episode:

  • How Jennifer balances multiple projects within her business.
  • How Jennifer created the material for her program.
  • What she does to find people to join the course.
  • Why Jennifer started to utilize sending emails to grow her business.

 

How to Connect with Jennifer:

Clinical Website:www.mapleshores.ca

Personal Website: www.haesslernaturopathic.com

Facebook Page

Facebook Group

Other Episodes You Might Enjoy:

Take Massive Action with No Plan B
Streamline Your Business
Providing Value to Patients & Practitioners

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Are Your Marketing Efforts for Nothing? Interview with Igor Klibanov - PPP: 043

January 28, 2017

AXIMize your clinic waitlist: http://maximizeyourclinic.com/nonmembers?wlfrom=%2F

Igor is the author of 4 different books on fitness and nutrition, the most recent of which is STOP EXERCISING! The Way You Are Doing it Now. He's the founder of Fitness Solutions Plus, works as a personal trainer, and frequently speaks at live events about Health and Wellness. 

Today Igor shares some of the most valuable information he's learned about marketing. He dives into what metrics you should focus on as an entrepreneur, what numbers he tracks and how he uses that information to grow his audience and his business. 

Questions I Asked Igor:

  1. Why is it so important to track and know your numbers as an entrepreneur?
  2. How do you decide what metrics to track within your business?
  3. What exactly are you looking at when you examine your sales?
  4. How do you collect information about clients?
  5. What is your lead magnet?

What You'll Learn From This Episode: 

  • The value of knowing information about where your leads are coming from. 
  • How Igor uses sociographics, psychographics, and demographics. 
  • What software/system Igor uses to compile his information.
  • How he initiates conversion during his talks.

Connect with Igor

Facebook

LinkedIn

Fitness Solutions Plus

 

Other Episodes You Might Enjoy:

How to Grow Your Business 6-Fold - (First interview with Igor)

How to Create Your In-Office Program

Blocking Time to Balance Your Life

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