How to Own Your Expertise, Build Your Influence and Expand Your Impact: Interview with JJ Virgin - PPP: 061

August 8, 2017

Celebrity nutrition and fitness expert JJ Virgin teaches clients how to lose weight and master their mindset so they can lead bigger better lives. She is the author of 4 NY Times bestsellers: The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin's Sugar Impact Diet, and JJ Virgin's Sugar Impact Diet Cookbook. Her memoir Miracle Mindset: A Mother, Her Son, & Life's Hardest Lessons explores the powerful lessons in strength and positivity that she learned after her son Grant was the victim of a brutal hit-and-run accident. JJ hosts the popular JJ Virgin Lifestyle Show podcast and regularly writes for Huffington Post, Rodale Wellness, and other major blogs and magazines. She's also a frequent guest on TV and radio shows and speaks at major events. In addition to her work with nutrition and fitness, JJ is also a business coach and founded the premier health entrepreneur event and community, The Mindshare Summit. 

Questions I Asked JJ:

  1. How do you help people determine their self-worth in their business?
  2. How should someone go about establishing themselves in a particular field to become an expert in a particular field?
  3. What are some ways people can grow their following?
  4. How can people expand beyond the walls of their business to create multiple streams of incomes?
  5. What does it actually look like to create a brand? Can you talk about the day to day schedule?

What You'll Learn From This Episode:

  • How JJ got into nutrition and fitness and then became an entrepreneur. 
  • The first thing she tells people in her mastermind to do when they want to grow their business.
  • Why she encourages people to focus on who they want to serve. 
  • The importance of understanding how to work with and actually help people over getting half a dozen certifications.
  • How JJ grew her "portable" business.

Connect with JJ

Website | Facebook | Twitter

Listen to Last Week's Episode

Double Your Sales With Email: Interview with Ben Settle

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Double Your Sales with Email: Interview with Ben Settle - PPP: 060

August 2, 2017

Today I wanted to bring on another person to specifically talk about copywriting on the show. This was so important to me because it really is the life blood of anything that you want to do in your business. If your goal is to write emails and engage with your audience and grow a bigger list or if you want to create a landing page with online or offline programs and you want to actually sell them you need to be able to communicate with your audience in such a way that gets them interested. Once you can do that, and you can start linking them to your sales page, shopping cart, etc. that's when you start to get rid of a lot of those objections because you've written your products or services out in such a way that they would be crazy to not take you up on that offer if that offer is for them. 

It's time to start chipping away at that fear of writing that so many of us have. There's no reason to feel confused, frustrated, or uninspired anymore. In this show, Ben Settle really breaks down the 5 steps you need to create good sales copy to get the results you want out of your business.  

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Ben:

  1. How did you get into copywriting?
  2. What are some common mistakes you see people make in terms of copy?
  3. How do you go about targeting a specific group of people?
  4. What does the writing process of copywriting look like for you?
  5. Do you have to address possible objections in your copy? And if so, how do you address them?

What You'll Learn From This Episode:

  • How Ben uses storytelling in his copy.
  • The importance of knowing how to talk to your audience.
  • How to incorporate case studies into your copy.
  • How the value/price in you're your selling plays into the copy. 
  • Some of Ben's key advice for people who are having no email conversions/sales. 

Connect with Ben

Website | Twitter | LinkedIn

Other Episodes On Copywriting

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift - PPP: 053

Watch Now:

Double Your Sales with Email: Interview with Ben Settle - PPP: 060

August 2, 2017

Today I wanted to bring on another person to specifically talk about copywriting on the show. This was so important to me because it really is the life blood of anything that you want to do in your business. If your goal is to write emails and engage with your audience and grow a bigger list or if you want to create a landing page with online or offline programs and you want to actually sell them you need to be able to communicate with your audience in such a way that gets them interested. Once you can do that, and you can start linking them to your sales page, shopping cart, etc. that's when you start to get rid of a lot of those objections because you've written your products or services out in such a way that they would be crazy to not take you up on that offer if that offer is for them. 

It's time to start chipping away at that fear of writing that so many of us have. There's no reason to feel confused, frustrated, or uninspired anymore. In this show, Ben Settle really breaks down the 5 steps you need to create good sales copy to get the results you want out of your business.  

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Ben:

  1. How did you get into copywriting?
  2. What are some common mistakes you see people make in terms of copy?
  3. How do you go about targeting a specific group of people?
  4. What does the writing process of copywriting look like for you?
  5. Do you have to address possible objections in your copy? And if so, how do you address them?

What You'll Learn From This Episode:

  • How Ben uses storytelling in his copy.
  • The importance of knowing how to talk to your audience.
  • How to incorporate case studies into your copy.
  • How the value/price in you're your selling plays into the copy. 
  • Some of Ben's key advice for people who are having no email conversions/sales. 

Connect with Ben

Website | Twitter | LinkedIn

Other Episodes On Copywriting

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift - PPP: 053

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Your Online Shopping Cart MasterPlan - Interview with Chloe Thomas - PPP: 058

July 25, 2017

I’ve been getting a lot of questions about how to set up an online store and I always tell people that it’s not necessarily as easy as you might think it is. When I first started my online store I had two products to offer: a physical copy of my book and a digital version. It took a lot of time and work to learn how to get a merchant account, manage the store, upload photos, change prices, etc. but now there are a lot of new software that makes doing all of those things a lot easier. 

You really need to start thinking about not just the dollar value of something, how much it will cost to opt in, pay for a software monthly, hire someone to get something set up for you, etc., but the long term value. Investing in these things will save you time and money so instead of spending 5 months learning how to set up a website, you could hire someone and have it done within a few days for a small price and then being 5 months ahead. 

It’s time to finding things that will make your life easier, take away the stress of having to learn a new software from scratch, etc. You need to weigh your dollar value vs. your time. Is it really worth it to waste more time doing things when you could, for a small cost, get something up and going with the help of a software or another person you can hire? You need to start getting serious about how long you want to leave money on the table. 

Today Chloe and I are talking about having an online store, leveraging an online store, the value of having it, and using the store with as much emphasis as you would with your own business. If you don’t even have a store set up, you’re not going to be going very far on your way to make some extra money. 

Questions I Asked Chloe: 

  1. Why did you decide to leave your comfortable day job to start your online business?
  2. Why is having an online store such a valuable tool?
  3. Can you define ecommerce?
  4. Is it better to link your shop off of your website? Or should you keep people on your site?
  5. How does someone grow their online store?

What You'll Learn From This Episode:

  • A basic run down of how to set up an online store.
  • What platform Chloe recommends for eccommerce.
  • Whether it's better to learn the software to set up an online store, or if you should hire someone to quickly get it done for you.
  • The cost of creating an online store.

Connect with Chloe

Website | LinkedIn | Podcast

Watch Now:

Your Online Shopping Cart MasterPlan - Interview with Chloe Thomas - PPP: 058

July 25, 2017

I’ve been getting a lot of questions about how to set up an online store and I always tell people that it’s not necessarily as easy as you might think it is. When I first started my online store I had two products to offer: a physical copy of my book and a digital version. It took a lot of time and work to learn how to get a merchant account, manage the store, upload photos, change prices, etc. but now there are a lot of new software that makes doing all of those things a lot easier. 

You really need to start thinking about not just the dollar value of something, how much it will cost to opt in, pay for a software monthly, hire someone to get something set up for you, etc., but the long term value. Investing in these things will save you time and money so instead of spending 5 months learning how to set up a website, you could hire someone and have it done within a few days for a small price and then being 5 months ahead. 

It’s time to finding things that will make your life easier, take away the stress of having to learn a new software from scratch, etc. You need to weigh your dollar value vs. your time. Is it really worth it to waste more time doing things when you could, for a small cost, get something up and going with the help of a software or another person you can hire? You need to start getting serious about how long you want to leave money on the table. 

Today Chloe and I are talking about having an online store, leveraging an online store, the value of having it, and using the store with as much emphasis as you would with your own business. If you don’t even have a store set up, you’re not going to be going very far on your way to make some extra money. 

Questions I Asked Chloe: 

  1. Why did you decide to leave your comfortable day job to start your online business?
  2. Why is having an online store such a valuable tool?
  3. Can you define ecommerce?
  4. Is it better to link your shop off of your website? Or should you keep people on your site?
  5. How does someone grow their online store?

What You'll Learn From This Episode:

  • A basic run down of how to set up an online store.
  • What platform Chloe recommends for eccommerce.
  • Whether it's better to learn the software to set up an online store, or if you should hire someone to quickly get it done for you.
  • The cost of creating an online store.

 

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Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

 

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

icon for podbean

Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

00:0000:00

Starting With The Clinic, Your Therapeutic Space - Interview with Cheryl Janis - PPP: 056

July 4, 2017

Today's episode is one of the coolest podcast interviews I've had in a while and the reason why is because it's something that I never really thought mattered. This episode isn't about who you are as a practitioner, what your offering, or the online tech stuff... it's all about your treatment space which is something a lot of us don't put much emphasis in. It's important to remember that when somebody comes into your office, that's where the initial attraction, treatment, and a theraputic relationship begins. During this episode, you'll hear Cheryl unfold just how important having a therapeutic space is. 

Cheryl Janis is the principal of Cheryl Janis Designs–a wellness design studio in the San Francisco Bay Area dedicated to helping purpose-driven doctors and wellness professionals achieve the very best healing environments possible. Unlike conventional interior designers, Cheryl uses an integrated holistic and evidence-based approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.

She is the author of The Color Cure: How to transform your healthcare office, clinic or treatment room into an oasis by choosing the perfect paint and The Waiting Room Cure: The purpose-driven healthcare practitioner’s guide to transforming waiting rooms into nurturing, highly-profitable, referral-generating dynamos.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Cheryl:

  1. Why is it important for someone to focus on how their clinic looks?
  2. What would you suggest to someone who doesn't have their own clinic to design yet?
  3. How does having a desk play into meeting with patients?
  4. What would you recommend when it comes to lighting in an office?
  5. How should someone set up a waiting area?

What You'll Learn From This Episode:

  •  The results Cheryl has seen when her clients work with her to redesign their healing spaces.
  • What colors Cheryl suggests using in a treatment room and why.
  • The importance of the layout of your treatment area and office.
  • Ideas for how to decorate and arrange your healing space.
  • How to bring out your personality in your treatment room in waiting room.

Connect with Cheryl

Cheryl | Facebook | Pinterest

icon for podbean

Starting With The Clinic, Your Therapeutic Space - Interview with Cheryl Janis - PPP: 056

July 4, 2017

Today's episode is one of the coolest podcast interviews I've had in a while and the reason why is because it's something that I never really thought mattered. This episode isn't about who you are as a practitioner, what your offering, or the online tech stuff... it's all about your treatment space which is something a lot of us don't put much emphasis in. It's important to remember that when somebody comes into your office, that's where the initial attraction, treatment, and a theraputic relationship begins. During this episode, you'll hear Cheryl unfold just how important having a therapeutic space is. 

Cheryl Janis is the principal of Cheryl Janis Designs–a wellness design studio in the San Francisco Bay Area dedicated to helping purpose-driven doctors and wellness professionals achieve the very best healing environments possible. Unlike conventional interior designers, Cheryl uses an integrated holistic and evidence-based approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.

She is the author of The Color Cure: How to transform your healthcare office, clinic or treatment room into an oasis by choosing the perfect paint and The Waiting Room Cure: The purpose-driven healthcare practitioner’s guide to transforming waiting rooms into nurturing, highly-profitable, referral-generating dynamos.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Cheryl:

  1. Why is it important for someone to focus on how their clinic looks?
  2. What would you suggest to someone who doesn't have their own clinic to design yet?
  3. How does having a desk play into meeting with patients?
  4. What would you recommend when it comes to lighting in an office?
  5. How should someone set up a waiting area?

What You'll Learn From This Episode:

  •  The results Cheryl has seen when her clients work with her to redesign their healing spaces.
  • What colors Cheryl suggests using in a treatment room and why.
  • The importance of the layout of your treatment area and office.
  • Ideas for how to decorate and arrange your healing space.
  • How to bring out your personality in your treatment room in the waiting room.

Connect with Cheryl

Cheryl | Facebook | Pinterest

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The Best Way To Grow Your Network (and Fast!): Interview with Serena Goldstein, ND Serena Goldstein - PPP: 054

June 11, 2017

When I first started my practice I went with my mom to this Women in Networking Group meet up. We were networking with these ladies and I kind of caught the networking "bug." I started looking for meetup groups and other networking groups in my area and I started showing up to them. I found doing this incredibly valuable, especially just starting out because I was trying to build a reputation around my business; however, at times it was extremely difficult to go to those networking events, especially as an introvert. It can be very exhausting, it's not always the most exciting thing to do, and there were times when I felt inauthentic and forced to meet people, giving the same elevator speech over and over again.

For me, networking really did not jive with me, but I knew how valuable it is particularly when I see the referral network I've created with other practitioners in my area, and how much it has helped me grow. Introvert, extrovert, or otherwise, you do need to reach out of your clinic and start to get to know and build relationships with people outside of your office. This is probably the best tactic to get people to send you patients. There are so many instances where naturopaths have cultivated wonderful relationships with medical doctors, osteopaths, or other types of medical practitioners. These relationships often lead to those medical practitioners welcoming naturopathic doctors into their practices as associates to work right along side them. You can't do that without networking and building relationships.

Like I mentioned earlier, from an introvert's perspective, doing this can be a very scary thing. After many strategy calls and coaching calls, clients say networking just doesn't feel like something they can do, but once they figure out the technique to doing it, and giving the networking purpose (as opposed to just showing up and hoping someone talks to you), can have a tremendous impact on how you grow your practice.

Today I'm talking to Serena Goldstein who was my very first coaching client. She has done such a tremendous job with her business. Everything that I've told her to do, she has done with a masterful focus and did it. She has really focused on the marketing side of her business and growing it through networking. She shares how to and how not to network, how to grow those relationships that you want, and how you can implement it into your practice.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Serena:

  1. What is your "elevator speech" when people ask you why you're an unlicensed practitioner?
  2. How did you start the networking process for your business?
  3. Can you describe your first few networking events and any tips you have for people who are new to networking?
  4. How long has it taken you to build those relationships with people you meet at networking events?
  5. What types of opportunities have come from networking and building relationships?

What You'll Learn From This Episode:

  • What it was like starting a practice in an unlicensed state.
  • What it means to build a relationship.
  • How long it took Serena to build her network.
  • When Serena follows up with people she connects with and what she says.
  • What Business Network International (BNI) is and why Serena is a member.

Connect with Serena

Website | Facebook | Instagram

Listen to Last Week's Episode!

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift

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