How to Be an Authentic Practitioner: Interview with Ronald Hoffman - PPP: 077

May 19, 2018

For today's episode, I've brought on Dr. Ronald Hoffman. He is a medical doctor by trade but does a lot of integrative therapy in New York. Something that I thought was really great about this interview as we talked a lot about sort of starting up your business and figuring out your identity as a practitioner, not feeling the pressure to pigeonhole yourself into a particular niche or a particular brand of medicine, but more talking about how you can be a general practitioner to your patients and still be widely successful in your practice. It really comes down to the essence and how authentic you are as a practitioner, rather than defining a niche, or therapy, or brand. It's about really standing for what you believe in as a practitioner and showing the world that. We also talk about how you can then go on to market yourself.

In my business, I firmly believe that niching and figuring out your path makes things a lot easier, but I run a very generalized practice. I focus a lot on digestion and hormones and weight loss, but I still do treat a lot of pregnant people and their kids. I work with a lot of chronic illnesses and autoimmune diseases, but I tout myself as someone who Maximizes their health, so we can maximize your digestion, maximize your hormones, maximize your weight loss, but more importantly, we're maximizing your health. That was my way of branding my authentic self in a generalized practice. While you're listening to this, please don't feel you have to go down a single lane path. You can definitely divide your knowledge across the field, but you do have to figure out that one way to speak to your audience and how to get in front of those people. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Ronald:

  1. When you started, did you niche yourself?
  2. Do you think your patients have a hard time finding you because you are a general doctor?
  3. Can you talk about how important it is to create a self-identity as a practitioner? 
  4. How can we use social media to spread our reputation out there?

 

What You'll Learn From This Episode:

  • How Ronald branded himself in a way that is all-encompassing. 
  • What he's done to increase profits as a general doctor.
  • How Ronald advises approaching writing a book. 
  • Why you need to market yourself.  
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Using Facebook Live and Instagram to Grow Your Biz: Interview with Melissa Leithwood (Video) - PPP: 078

May 18, 2018

Hey Guys! Welcome to another episode of the Profitable Practice Podcast.

Thank you so much for continuing to download, continuing to listen in, continuing to respond to me and letting me know how you guys are loving the podcast and what you're learning from it, and how it's impacting your lives. I just wanna say thank you all so much, and I'm gonna be recording another show after this one, all on everything that I learned from the event that I just got back from in California it was Costa Mesa it was right near Laguna beach and this is what my next level mastermind people. So be watching out for that show coming up next time, but today what I wanted to do was to take a piece of what I learn, and that was the power of video when it comes to marketing your business, and how to use Facebook Live in your business, how to use Instagram and Insta Stories in your business.

So, I thought no other person would be better to have this conversation with than Melissa Leithwood, who has been helping healthcare practitioners naturopaths and the like to really step out of their boundaries and start using social media platforms to start growing their business, now she's getting into the essential oil platform which we will have a link to her Facebook group and to a free download about that "How To Use Essential Oils In Your Business" in the show notes. But I really wanted to ask her a few questions about how to leverage video especially Facebook Live and Insta Stories in your business so you can start to grow your following and show people how authentic and wonderful you are and get more people into your practice.

Questions I Asked Melissa:

  1. When it comes to video, exactly how do we use it to grow our Business?
  2. How do you start using Facebook Live videos in your business to really get the momentum going?
  3. What do I even talk about?
  4. What would you recommend a good frequency of doing a Facebook live video?
  5. How can we start using Instagram Stories/Live to leverage our business?

What You'll Learn From This Episode:

  • Importance of video to grow and market your business
  • Why you need to start doing Facebook Live
  • What topics to use for your Facebook Live show
  • Frequency and scheduling of Facebook live streams
  • Impact of Instagram Stories to market your business
Watch Now:

Using Facebook Live and Instagram to Grow Your Biz: Interview with Melissa Leithwood - PPP: 078

May 18, 2018

Hey Guys! Welcome to another episode of the Profitable Practice Podcast.

Thank you so much for continuing to download, continuing to listen in, continuing to respond to me and letting me know how you guys are loving the podcast and what you're learning from it, and how it's impacting your lives. I just wanna say thank you all so much, and I'm gonna be recording another show after this one, all on everything that I learned from the event that I just got back from in California it was Costa Mesa it was right near Laguna beach and this is what my next level mastermind people. So be watching out for that show coming up next time, but today what I wanted to do was to take a piece of what I learn, and that was the power of video when it comes to marketing your business, and how to use Facebook Live in your business, how to use Instagram and Insta Stories in your business.

So, I thought no other person would be better to have this conversation with than Melissa Leithwood, who has been helping healthcare practitioners naturopaths and the like to really step out of their boundaries and start using social media platforms to start growing their business, now she's getting into the essential oil platform which we will have a link to her Facebook group and to a free download about that "How To Use Essential Oils In Your Business" in the show notes. But I really wanted to ask her a few questions about how to leverage video especially Facebook Live and Insta Stories in your business so you can start to grow your following and show people how authentic and wonderful you are and get more people into your practice.

Questions I Asked Melissa:

  1. When it comes to video, exactly how do we use it to grow our Business?
  2. How do you start using Facebook Live videos in your business to really get the momentum going?
  3. What do I even talk about?
  4. What would you recommend a good frequency of doing a Facebook live video?
  5. How can we start using Instagram Stories/Live to leverage our business?

What You'll Learn From This Episode:

  • Importance of video to grow and market your business
  • Why you need to start doing Facebook Live
  • What topics to use for your Facebook Live show
  • Frequency and scheduling of Facebook live streams
  • Impact of Instagram Stories to market your business
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How to Be an Authentic Practitioner: Interview with Ronald Hoffman - PPP: 077

April 10, 2018

For today's episode, I've brought on Dr. Ronald Hoffman. He is a medical doctor by trade but does a lot of integrative therapy in New York. Something that I thought was really great about this interview as we talked a lot about sort of starting up your business and figuring out your identity as a practitioner, not feeling the pressure to pigeonhole yourself into a particular niche or a particular brand of medicine, but more talking about how you can be a general practitioner to your patients and still be widely successful in your practice. It really comes down to the essence and how authentic you are as a practitioner, rather than defining a niche, or therapy, or brand. It's about really standing for what you believe in as a practitioner and showing the world that. We also talk about how you can then go on to market yourself.

In my business, I firmly believe that niching and figuring out your path makes things a lot easier, but I run a very generalized practice. I focus a lot on digestion and hormones and weight loss, but I still do treat a lot of pregnant people and their kids. I work with a lot of chronic illnesses and autoimmune diseases, but I tout myself as someone who Maximizes their health, so we can maximize your digestion, maximize your hormones, maximize your weight loss, but more importantly, we're maximizing your health. That was my way of branding my authentic self in a generalized practice. While you're listening to this, please don't feel you have to go down a single lane path. You can definitely divide your knowledge across the field, but you do have to figure out that one way to speak to your audience and how to get in front of those people. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Ronald:

  1. When you started, did you niche yourself?
  2. Do you think your patients have a hard time finding you because you are a general doctor?
  3. Can you talk about how important it is to create a self identity as a practitioner? 
  4. How can we use social media to spread our reputation out there?

 

What You'll Learn From This Episode:

  • How Ronald branded himself in a way that is all-encompassing. 
  • What he's done to increase profits as a general doctor.
  • How Ronald advises approaching writing a book. 
  • Why you need to market yourself.  
icon for podbean

How to Be an Authentic Practitioner: Interview with Ronald Hoffman - PPP: 077

April 10, 2018

For today's episode, I've brought on Dr. Ronald Hoffman. He is a medical doctor by trade but does a lot of integrative therapy in New York. Something that I thought was really great about this interview as we talked a lot about sort of starting up your business and figuring out your identity as a practitioner, not feeling the pressure to pigeonhole yourself into a particular niche or a particular brand of medicine, but more talking about how you can be a general practitioner to your patients and still be widely successful in your practice. It really comes down to the essence and how authentic you are as a practitioner, rather than defining a niche, or therapy, or brand. It's about really standing for what you believe in as a practitioner and showing the world that. We also talk about how you can then go on to market yourself.

In my business, I firmly believe that niching and figuring out your path makes things a lot easier, but I run a very generalized practice. I focus a lot on digestion and hormones and weight loss, but I still do treat a lot of pregnant people and their kids. I work with a lot of chronic illnesses and autoimmune diseases, but I tout myself as someone who Maximizes their health, so we can maximize your digestion, maximize your hormones, maximize your weight loss, but more importantly, we're maximizing your health. That was my way of branding my authentic self in a generalized practice. While you're listening to this, please don't feel you have to go down a single lane path. You can definitely divide your knowledge across the field, but you do have to figure out that one way to speak to your audience and how to get in front of those people. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Ronald:

  1. When you started, did you niche yourself?
  2. Do you think your patients have a hard time finding you because you are a general doctor?
  3. Can you talk about how important it is to create a self identity as a practitioner? 
  4. How can we use social media to spread our reputation out there?

 

What You'll Learn From This Episode:

  • How Ronald branded himself in a way that is all-encompassing. 
  • What he's done to increase profits as a general doctor.
  • How Ronald advises approaching writing a book. 
  • Why you need to market yourself.  

Connect with Ronald

Website | Facebook | Twitter

00:0000:00

Who you are BEing Dictates Your Success - PPP: 075

March 13, 2018

Today I want to talk to you about some soul searching I've been doing over the past few weeks. It's been prompted by my coach, James Wedmore. I went to his BBD live in Laguna Beach back in November and they had Jim Thornton come on stage. I hadn't heard of Jim Thorton previously, but I later learned that he's a really big NLP practitioner and coach to celebrities, CEO's and business owners. What he said on stage really blew my mind so I decided to share them with you today.

The way Jim encourages people to take more responsibility for their lives and where they are in their business are very valid statements that need to be made. The number one thing that stood out to me were the stories. Almost every time we have created a negative thought or a negative belief, it's always actually been a story that we've created or our interpretation of what happened. When something goes wrong or a client cancels a session or appointment it can be so easy to think that we, as practitioners or business owners, did something wrong, when that is rarely ever the case. So try this: 

When a thought comes into your brain that is not going to serve you, or give you momentum to move forward or does not positively reinforce you in any way, stop thinking those thoughts. 

As soon as I started doing that, I immediately started to get more shit done!

The other idea that really stood out to me is the idea of "be-ing." You will never be that person that you want to be if you are not acting like that person. Most people follow the mantra of once I have the money, then I can start to do these things, then I will be happy. It's that have, do, be mentality. However, we need to change that into BE, do have. I am now going to be that person. I'm not going to want to get up early, I'm just going to be that person, I'm going to get up early. 

It's all about taking radical responsibility for everything in your life. 

I'm going in depth about both of these ideas because it's so important to have a proper mindset, make the changes in your life that you want to, and becoming the person that you want to be. It's not as scary or as daunting as you might think. I'm so excited to share all of these ideas with you and would love to hear what you think. Please leave a comment sharing your thoughts on all of this! 

Or email me at info@themaximmovement.com

 

Connect with Andrea

Facebook | Twitter | Instagram

00:0000:00

Your Student Loans Do Not Stop Your Success: Interview with Travis Hornsby - PPP: 074

March 6, 2018

Today we are going to be getting down and dirty with that yucky word: money. We're talking about student loans today. This can really be a tremendous detriment, mentally, when it comes to approaching your business the way that you should. It is my pleasure to bring Travis Hornsby on to the show today to talk all about student loans, proper planning, and financial budgeting. We will also be discussing the emotional side of having student loans when it comes to partnerships and wanting the kind of lifestyle you hope to live now that you've graduated from your healthcare school or college.

This is something that I definitely have been reading a lot about: my relationship with money. For a lot of us, it comes with a very negative, scary, mindset. There are times we don't even want to look at our bank account or know how much is on our credit card statement. It can get to the point where you just want to put your head in the sand and not even acknowledge the issues that are coming because of your finances.

One of the things I promised myself is when it comes to money and making investments on me and my business, I always knew I had the drive to win big. I took out a $25,000 business loan when I graduated and I had $30,000 in OSAP (the Ontario Student loan plan), but I knew I was going to be able to pay it back at some point. It took me a good 3 years before I got that line of credit to go to 0. Then I found a new investment that I would use my line of credit to help subsidize and then I said I'll bring it back to zero.

I can say that it hasn't been until the past 2 years that I've been consistently in the black in my bank account. That was just because I had massive dreams and goals in my business that I knew I needed to make an upfront investment on. So it was buying a clinic, getting a car, buying expensive equipment, investing in my self-published book, in my online presence, business coaching, and even this podcast. But every single time, I knew I had the tenacity to pay it off so it was always a worthwhile investment. 

Now I know that there are a lot of you that don't feel that way. Many graduates feel strangled by the debt that they've accumulated. And then, of course, there are people that are in your life that are expecting you contribute in some way, shape or form, in regards to bills and expenses. It can be really stressful. 

 

Resources Mentioned:

Check out Jim Fortin's podcast here

Dollars Flow Easy to Me (book). 

 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Travis:

  1. When you start working with your clients, how do you help them take a real look at their cash flow and get over that emotional burden?
  2. How do you approach working with people who need to take another loan out to get their business started when they already have student loans?
  3. How does someone start to plan for starting a clinic or brick and mortar practice?
  4. What are some of the cool techniques that are available now that people can use to save money while they're working to pay off student loans?
  5. How do you coach your clients to have those difficult conversations with significant others and family members?

 

What You'll Learn From This Episode:

  • Why Travis says you shouldn't look back on what's happened, financially. 
  • What Travis' steps are when working with a client to pay off their student debt.
  • Why he believes you need a good relationship with money in general before you start to figure out your student loan plan. 
  • How to start navigating the realism of starting a business.
  • The importance of keeping monthly fixed costs extremely low for your first few years of business.
Watch Now:

Your Student Loans Do Not Stop Your Success: Interview with Travis Hornsby - PPP: 074

March 6, 2018

Today we are going to be getting down and dirty with that yucky word: money. We're talking about student loans today. This can really be a tremendous detriment, mentally, when it comes to approaching your business the way that you should. It is my pleasure to bring Travis Hornsby on to the show today to talk all about student loans, proper planning, and financial budgeting. We will also be discussing the emotional side of having student loans when it comes to partnerships and wanting the kind of lifestyle you hope to live now that you've graduated from your healthcare school or college.

This is something that I definitely have been reading a lot about: my relationship with money. For a lot of us, it comes with a very negative, scary, mindset. There are times we don't even want to look at our bank account or know how much is on our credit card statement. It can get to the point where you just want to put your head in the sand and not even acknowledge the issues that are coming because of your finances.

One of the things I promised myself is when it comes to money and making investments on me and my business, I always knew I had the drive to win big. I took out a $25,000 business loan when I graduated and I had $30,000 in OSAP (the Ontario Student loan plan), but I knew I was going to be able to pay it back at some point. It took me a good 3 years before I got that line of credit to go to 0. Then I found a new investment that I would use my line of credit to help subsidize and then I said I'll bring it back to zero.

I can say that it hasn't been until the past 2 years that I've been consistently in the black in my bank account. That was just because I had massive dreams and goals in my business that I knew I needed to make an upfront investment on. So it was buying a clinic, getting a car, buying expensive equipment, investing in my self-published book, in my online presence, business coaching, and even this podcast. But every single time, I knew I had the tenacity to pay it off so it was always a worthwhile investment. 

Now I know that there are a lot of you that don't feel that way. Many graduates feel strangled by the debt that they've accumulated. And then, of course, there are people that are in your life that are expecting you contribute in some way, shape or form, in regards to bills and expenses. It can be really stressful. 

 

Resources Mentioned:

Check out Jim Fortin's podcast here

Dollars Flow Easy to Me (book). 

 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Travis:

  1. When you start working with your clients, how do you help them take a real look at their cash flow and get over that emotional burden?
  2. How do you approach working with people who need to take another loan out to get their business started when they already have student loans?
  3. How does someone start to plan for starting a clinic or brick and mortar practice?
  4. What are some of the cool techniques that are available now that people can use to save money while they're working to pay off student loans?
  5. How do you coach your clients to have those difficult conversations with significant others and family members?

 

What You'll Learn From This Episode:

  • Why Travis says you shouldn't look back on what's happened, financially. 
  • What Travis' steps are when working with a client to pay off their student debt.
  • Why he believes you need a good relationship with money in general before you start to figure out your student loan plan. 
  • How to start navigating the realism of starting a business.
  • The importance of keeping monthly fixed costs extremely low for your first few years of business.
00:0000:00

What To Do With Empty Time In Your Calendar with Andrea Maxim - PPP: 074

February 19, 2018

Today I want to talk to you about a common question that comes up with my coaching clients who are participating in my Maximize Your Clinic Course... and that is the fear of what happens when someone reschedules or cancels, and what to do with the free time that you have throughout your day. I'm a huge proponent of blocking your schedule and making sure those gaps and those blank spaces in your schedule are kept to as much as a minimum as possible. In this episode I'm going to be sharing some tricks and techniques I use to really maximize on my patient seeing time so I can open up more creative time in my business. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

What We're Focusing on Today:

  • Maximizing your time. 
  • How to not take cancelations and reschedules personally.
  • What you can do to create a schedule that works best for you.
  • How to take advantage of empty time on your calendar.
  • How you can create more focus on projects you want to complete. 
icon for podbean

What To Do With Empty Time In Your Calendar with Andrea Maxim - PPP: 074

February 19, 2018

Today I want to talk to you about a common question that comes up with my coaching clients who are participating in my Maximize Your Clinic Course... and that is the fear of what happens when someone reschedules or cancels, and what to do with the free time that you have throughout your day. I'm a huge proponent of blocking your schedule and making sure those gaps and those blank spaces in your schedule are kept to as much as a minimum as possible. In this episode I'm going to be sharing some tricks and techniques I use to really maximize on my patient seeing time so I can open up more creative time in my business. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

What We're Focusing on Today:

  • Maximizing your time. 
  • How to not take cancelations and reschedules personally.
  • What you can do to create a schedule that works best for you.
  • How to take advantage of empty time on your calendar.
  • How you can create more focus on projects you want to complete. 
00:0000:00