For today's episode, I've brought on Dr. Ronald Hoffman. He is a medical doctor by trade but does a lot of integrative therapy in New York. Something that I thought was really great about this interview as we talked a lot about sort of starting up your business and figuring out your identity as a practitioner, not feeling the pressure to pigeonhole yourself into a particular niche or a particular brand of medicine, but more talking about how you can be a general practitioner to your patients and still be widely successful in your practice. It really comes down to the essence and how authentic you are as a practitioner, rather than defining a niche, or therapy, or brand. It's about really standing for what you believe in as a practitioner and showing the world that. We also talk about how you can then go on to market yourself.
In my business, I firmly believe that niching and figuring out your path makes things a lot easier, but I run a very generalized practice. I focus a lot on digestion and hormones and weight loss, but I still do treat a lot of pregnant people and their kids. I work with a lot of chronic illnesses and autoimmune diseases, but I tout myself as someone who Maximizes their health, so we can maximize your digestion, maximize your hormones, maximize your weight loss, but more importantly, we're maximizing your health. That was my way of branding my authentic self in a generalized practice. While you're listening to this, please don't feel you have to go down a single lane path. You can definitely divide your knowledge across the field, but you do have to figure out that one way to speak to your audience and how to get in front of those people.
This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.
Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram
Questions I Asked Ronald:
- When you started, did you niche yourself?
- Do you think your patients have a hard time finding you because you are a general doctor?
- Can you talk about how important it is to create a self-identity as a practitioner?
- How can we use social media to spread our reputation out there?
What You'll Learn From This Episode:
- How Ronald branded himself in a way that is all-encompassing.
- What he's done to increase profits as a general doctor.
- How Ronald advises approaching writing a book.
- Why you need to market yourself.