Keep It Simple When Starting Your Biz: Interview with Luisa Zhou - PPP: 064

August 15, 2017

Today we're going to dial things back to the very beginning for those people who are just graduating, who just wrote their license, or who are just starting out, so we can take back a lot of the concern. As an entrepreneur, we're already overwhelmed enough and with all of the options for software, equipment, technology, etc. it can become so overwhelming. This is why I wanted to have a show where we break everything down, step by step. Right now you may be looking at the whole city when you should really just be looking at the street. It's time to simplify everything so you can see the roadmap, but you're not looking at the entire picture. It doesn't have to be complicated, nor does it have to be expensive when you first start out.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Luisa:

  1. How did you open your business and why did you choose to do so?
  2. Where do you start with someone who's ready to open their own business?
  3. How should someone go about researching their target market?
  4. Where should someone start using social media within their business?
  5. What tools can someone use to gain momentum when growing their business?

What You'll Learn:

  • Luisa's tips for gaining credibility and recognition when opening your own business.
  • Why Luisa doesn't suggest creating a website right away when starting your business.
  • What Luisa finds to be the best lead magnet for business owners. 
  • How frequently she suggests to check in with clients and customers.
  • What Luisa's favorite CRM software is.

Connect with Luisa

Website | Twitter | Facebook

Listen to Last Week's Episode

The Truth About Being a Mompreneur: Interview with Michelle Peris, ND

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The Truth About Being a Mompreneur: Interview with Michelle Peris, ND - PPP: 063

August 15, 2017

Today I'm talking to Michelle Peris. In this episode, we're talking woman to woman about being a female in an entrepreneurial role while still having children.  Becoming a mompreneur and balancing my business with family life was definitely something I had to wrap my mind around. The first couple of months were really difficult. Going from completely independent to having a child that is completely dependent on you is a huge, overwhelming struggle. It can be difficult to navigate bonding with your baby, while you constantly have your business and work things to think about. To balance my work, my sanity, and my life, I found different ways to relinquish control, and manage both parts of my life. You just have to survive it. You have to survive being a new mother for the first time. You're going to have to give up certain things and it's important to be okay with that. You have to realize that you're not going to be able to do everything the way you planned it. 

I've brought on Michelle Peris to have an open and honest conversation about what it's like to own and run a successful business while also being a mother. I really encourage these types of conversations to start happening in our community, without shaming. Mothers shouldn't judge or make one another feel bad about different parenting choices, even if they don't agree with each other. It's important to be a little less opinionated, and a little more open minded. Becoming a parent is entering a whole new world that feels scary and judgemental, but a lot of that comes from within. It's important to take it easy on yourself. Understand what your limitations are. It will be okay regardless of how you decide to raise your family and run your practice. 

 

Questions I Asked Michelle:

  1. How has your business grown from the beginning?
  2. Did you have to fight with the internal guilt of leaving your family and your son to go back to work after your maternity leave?
  3. Can you talk about what it's like to go back to that entrepreneurial focus now that your children are going to school?
  4. What are some concerns you hear from other entrepreneurial moms?

What You'll Learn From This Episode:

  • How she figured out how to grow her business as a new parent.
  • How Michelle found a balance of work and family with the help of her husband. 
  • The importance of compartmentalizing your time as a mompreneur. 
  • How Michelle feels about "mom guilt."

Connect with Michelle

Website | Facebook | Dr. Mom

Listen to Last Week's Episode!

How Niching Your Practice Is Not The End: Interview with Dr. Nicola McFadzean, ND

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How Niching Your Practice Is Not The End: Interview with Dr. Nicola McFadzean, ND - PPP: 062

August 15, 2017

Today I'm talking to Nicola Fadzean. I asked her to be on the show because I know we're always hearing about how to identify the target audience that you want to be treated is and how to figure out what that ideal patient avatar looks like. The thing is we hear it time and time again, questions like, "what does your ideal patient look like?" "what do they do?" "what are their hobbies?" "How old are they?" etc. It's incredibly important to know those things, but the part I find we're struggling with as a community, especially as a recent grad, is not knowing who that ideal patient is. We don't know if we want to focus on a certain group of people or one type of patient. Nicola went through this exact experience. She didn't

Nicola went through this exact experience. She didn't know who exactly she wanted to treat so she ran this generalized practice until one of her mentors told her there's no one really working on Lyme disease so she should get into it. You'll hear throughout the interview that it wasn't necessarily her true passion to treat the Lyme community, but she found a way to niche her market and grow her practice. It's a very interesting journey that she went to and I wanted to share that here on this podcast because I know so many of us feel we need to figure out exactly who we're going to treat right away, but you just don't know the path your business is going to on to get there. It's about being open to the evolution of your business and letting things happen over time. 

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Nicola:

  1. How does a practitioner figure out who their patient is?
  2. What were the steps you took to grow your business?
  3. How do you mentally prepare yourself when treating something like Lyme disease?
  4. How do you work through not having enough clients or not having a busy practice?
  5. What else have you found to be useful in leveraging the revenue in your business without taking more of your time?

 

What You'll Learn From This Episode:

  • How Nicola found her specialty or niche.
  • What Nicola does to network in her field.
  • How she managed to work with clients through the business side of things. 
  • Tips for time management and where to focus one's time when building a practice.
  • What Nicola does to deal with clients canceling appointments. 

Connect with Nicola

Website | Her Book | Restor Medicine

Listen to Last Week's Episode!

How to Own Your Expertise, Build Your Influence, and Expand Your Impact: Interview with JJ Virgin

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How to Own Your Expertise, Build Your Influence and Expand Your Impact: Interview with JJ Virgin - PPP: 061

August 8, 2017

Celebrity nutrition and fitness expert JJ Virgin teaches clients how to lose weight and master their mindset so they can lead bigger better lives. She is the author of 4 NY Times bestsellers: The Virgin Diet, The Virgin Diet Cookbook, JJ Virgin's Sugar Impact Diet, and JJ Virgin's Sugar Impact Diet Cookbook. Her memoir Miracle Mindset: A Mother, Her Son, & Life's Hardest Lessons explores the powerful lessons in strength and positivity that she learned after her son Grant was the victim of a brutal hit-and-run accident. JJ hosts the popular JJ Virgin Lifestyle Show podcast and regularly writes for Huffington Post, Rodale Wellness, and other major blogs and magazines. She's also a frequent guest on TV and radio shows and speaks at major events. In addition to her work with nutrition and fitness, JJ is also a business coach and founded the premier health entrepreneur event and community, The Mindshare Summit. 

Questions I Asked JJ:

  1. How do you help people determine their self-worth in their business?
  2. How should someone go about establishing themselves in a particular field to become an expert in a particular field?
  3. What are some ways people can grow their following?
  4. How can people expand beyond the walls of their business to create multiple streams of incomes?
  5. What does it actually look like to create a brand? Can you talk about the day to day schedule?

What You'll Learn From This Episode:

  • How JJ got into nutrition and fitness and then became an entrepreneur. 
  • The first thing she tells people in her mastermind to do when they want to grow their business.
  • Why she encourages people to focus on who they want to serve. 
  • The importance of understanding how to work with and actually help people over getting half a dozen certifications.
  • How JJ grew her "portable" business.

Connect with JJ

Website | Facebook | Twitter

Listen to Last Week's Episode

Double Your Sales With Email: Interview with Ben Settle

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Double Your Sales with Email: Interview with Ben Settle - PPP: 060

August 2, 2017

Today I wanted to bring on another person to specifically talk about copywriting on the show. This was so important to me because it really is the life blood of anything that you want to do in your business. If your goal is to write emails and engage with your audience and grow a bigger list or if you want to create a landing page with online or offline programs and you want to actually sell them you need to be able to communicate with your audience in such a way that gets them interested. Once you can do that, and you can start linking them to your sales page, shopping cart, etc. that's when you start to get rid of a lot of those objections because you've written your products or services out in such a way that they would be crazy to not take you up on that offer if that offer is for them. 

It's time to start chipping away at that fear of writing that so many of us have. There's no reason to feel confused, frustrated, or uninspired anymore. In this show, Ben Settle really breaks down the 5 steps you need to create good sales copy to get the results you want out of your business.  

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Ben:

  1. How did you get into copywriting?
  2. What are some common mistakes you see people make in terms of copy?
  3. How do you go about targeting a specific group of people?
  4. What does the writing process of copywriting look like for you?
  5. Do you have to address possible objections in your copy? And if so, how do you address them?

What You'll Learn From This Episode:

  • How Ben uses storytelling in his copy.
  • The importance of knowing how to talk to your audience.
  • How to incorporate case studies into your copy.
  • How the value/price in you're your selling plays into the copy. 
  • Some of Ben's key advice for people who are having no email conversions/sales. 

Connect with Ben

Website | Twitter | LinkedIn

Other Episodes On Copywriting

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift - PPP: 053

Watch Now:

Double Your Sales with Email: Interview with Ben Settle - PPP: 060

August 2, 2017

Today I wanted to bring on another person to specifically talk about copywriting on the show. This was so important to me because it really is the life blood of anything that you want to do in your business. If your goal is to write emails and engage with your audience and grow a bigger list or if you want to create a landing page with online or offline programs and you want to actually sell them you need to be able to communicate with your audience in such a way that gets them interested. Once you can do that, and you can start linking them to your sales page, shopping cart, etc. that's when you start to get rid of a lot of those objections because you've written your products or services out in such a way that they would be crazy to not take you up on that offer if that offer is for them. 

It's time to start chipping away at that fear of writing that so many of us have. There's no reason to feel confused, frustrated, or uninspired anymore. In this show, Ben Settle really breaks down the 5 steps you need to create good sales copy to get the results you want out of your business.  

SPONSOR

This week the sponsor is my 7 Day Detox Program. It’s a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Ben:

  1. How did you get into copywriting?
  2. What are some common mistakes you see people make in terms of copy?
  3. How do you go about targeting a specific group of people?
  4. What does the writing process of copywriting look like for you?
  5. Do you have to address possible objections in your copy? And if so, how do you address them?

What You'll Learn From This Episode:

  • How Ben uses storytelling in his copy.
  • The importance of knowing how to talk to your audience.
  • How to incorporate case studies into your copy.
  • How the value/price in you're your selling plays into the copy. 
  • Some of Ben's key advice for people who are having no email conversions/sales. 

Connect with Ben

Website | Twitter | LinkedIn

Other Episodes On Copywriting

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift - PPP: 053

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Your Online Shopping Cart MasterPlan - Interview with Chloe Thomas - PPP: 058

July 25, 2017

I’ve been getting a lot of questions about how to set up an online store and I always tell people that it’s not necessarily as easy as you might think it is. When I first started my online store I had two products to offer: a physical copy of my book and a digital version. It took a lot of time and work to learn how to get a merchant account, manage the store, upload photos, change prices, etc. but now there are a lot of new software that makes doing all of those things a lot easier. 

You really need to start thinking about not just the dollar value of something, how much it will cost to opt in, pay for a software monthly, hire someone to get something set up for you, etc., but the long term value. Investing in these things will save you time and money so instead of spending 5 months learning how to set up a website, you could hire someone and have it done within a few days for a small price and then being 5 months ahead. 

It’s time to finding things that will make your life easier, take away the stress of having to learn a new software from scratch, etc. You need to weigh your dollar value vs. your time. Is it really worth it to waste more time doing things when you could, for a small cost, get something up and going with the help of a software or another person you can hire? You need to start getting serious about how long you want to leave money on the table. 

Today Chloe and I are talking about having an online store, leveraging an online store, the value of having it, and using the store with as much emphasis as you would with your own business. If you don’t even have a store set up, you’re not going to be going very far on your way to make some extra money. 

Questions I Asked Chloe: 

  1. Why did you decide to leave your comfortable day job to start your online business?
  2. Why is having an online store such a valuable tool?
  3. Can you define ecommerce?
  4. Is it better to link your shop off of your website? Or should you keep people on your site?
  5. How does someone grow their online store?

What You'll Learn From This Episode:

  • A basic run down of how to set up an online store.
  • What platform Chloe recommends for eccommerce.
  • Whether it's better to learn the software to set up an online store, or if you should hire someone to quickly get it done for you.
  • The cost of creating an online store.

Connect with Chloe

Website | LinkedIn | Podcast

Watch Now:

Your Online Shopping Cart MasterPlan - Interview with Chloe Thomas - PPP: 058

July 25, 2017

I’ve been getting a lot of questions about how to set up an online store and I always tell people that it’s not necessarily as easy as you might think it is. When I first started my online store I had two products to offer: a physical copy of my book and a digital version. It took a lot of time and work to learn how to get a merchant account, manage the store, upload photos, change prices, etc. but now there are a lot of new software that makes doing all of those things a lot easier. 

You really need to start thinking about not just the dollar value of something, how much it will cost to opt in, pay for a software monthly, hire someone to get something set up for you, etc., but the long term value. Investing in these things will save you time and money so instead of spending 5 months learning how to set up a website, you could hire someone and have it done within a few days for a small price and then being 5 months ahead. 

It’s time to finding things that will make your life easier, take away the stress of having to learn a new software from scratch, etc. You need to weigh your dollar value vs. your time. Is it really worth it to waste more time doing things when you could, for a small cost, get something up and going with the help of a software or another person you can hire? You need to start getting serious about how long you want to leave money on the table. 

Today Chloe and I are talking about having an online store, leveraging an online store, the value of having it, and using the store with as much emphasis as you would with your own business. If you don’t even have a store set up, you’re not going to be going very far on your way to make some extra money. 

Questions I Asked Chloe: 

  1. Why did you decide to leave your comfortable day job to start your online business?
  2. Why is having an online store such a valuable tool?
  3. Can you define ecommerce?
  4. Is it better to link your shop off of your website? Or should you keep people on your site?
  5. How does someone grow their online store?

What You'll Learn From This Episode:

  • A basic run down of how to set up an online store.
  • What platform Chloe recommends for eccommerce.
  • Whether it's better to learn the software to set up an online store, or if you should hire someone to quickly get it done for you.
  • The cost of creating an online store.

 

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Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

 

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

icon for podbean

Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

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