Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

 

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

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Advanced FB Ads: Retargeting and Messenger Bots - Interview with Benjamin Blackmon - PPP: 057

July 11, 2017

I don't know about you but I have been inundated with people talking about Facebook bots and I have no clue what they're talking about. I keep hearing it as like the next best thing to email marketing and we don't have to do anything else but have Facebook messenger bots. People are making tons of money using them but I have no idea what they are. 

Zach Spuckler is one of the people I follow, and he's launching a 3-hour training session that I signed up for, just on the Facebook messenger bot. That's why I decided that it's really important to have someone on the show to talk to us about it. Not only is he going to talk about messaging bots and what that's all about, but he's also going to be talking about retargeting ads because retargeting ads are another type of trend in this space right now. 

SPONSOR

This week's sponsor is my 5-day lead magnet challenge. Go the website maximizedbusiness.ca/resources to see my programs. When you purchase the product, you'll get every single email that I sent out when we were doing this challenge live. In every email, there is a list of every task of what you need to do to get your 5-day lead magnet created. Now, because you're buying the whole 5 days in one package, you should be able to whip out a 5-day lead magnet in a couple of hours. That's how simple I made it happen. 

If you're stuck and a little confused about creating a lead magnet, what the dialogue you should be using is, what the follow-up sequence should be, and how do you set up a campaign? Those questions will be answered in this challenge. 

Go to: http://www.maximizedbusiness.ca/resources/

Questions I Asked Ben:

  1. Should you change your ads if they don't quite land right?
  2. What are the ramifications of changing your ad? 
  3. Can you talk about retargeting Facebook ads? Can you walk us through what they are and how you would go about creating them?
  4. What are Facebook Messenger bots and what are your thoughts about them?
  5. What are some things that someone can do today to get into the game space?

What You'll Learn From This Episode:

  • What you can expect when you start using Facebook ads.
  • What the Facebook Pixel is, why it's important, and what you can do with it. 
  • What look alike audiences are and how they can benefit you.
  • How Ben uses Facebook objectives.
  • Where Ben suggests someone should start when looking into using Facebook Messenger bots. 

Listen to my previous interview with Ben:

Mastering The Basics of FB Ads: Interview with Ben Blackmon - PPP: 046

 

Connect with Ben

Facebook | One Focus Marketing | YouTube 

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Starting With The Clinic, Your Therapeutic Space - Interview with Cheryl Janis - PPP: 056

July 4, 2017

Today's episode is one of the coolest podcast interviews I've had in a while and the reason why is because it's something that I never really thought mattered. This episode isn't about who you are as a practitioner, what your offering, or the online tech stuff... it's all about your treatment space which is something a lot of us don't put much emphasis in. It's important to remember that when somebody comes into your office, that's where the initial attraction, treatment, and a theraputic relationship begins. During this episode, you'll hear Cheryl unfold just how important having a therapeutic space is. 

Cheryl Janis is the principal of Cheryl Janis Designs–a wellness design studio in the San Francisco Bay Area dedicated to helping purpose-driven doctors and wellness professionals achieve the very best healing environments possible. Unlike conventional interior designers, Cheryl uses an integrated holistic and evidence-based approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.

She is the author of The Color Cure: How to transform your healthcare office, clinic or treatment room into an oasis by choosing the perfect paint and The Waiting Room Cure: The purpose-driven healthcare practitioner’s guide to transforming waiting rooms into nurturing, highly-profitable, referral-generating dynamos.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Cheryl:

  1. Why is it important for someone to focus on how their clinic looks?
  2. What would you suggest to someone who doesn't have their own clinic to design yet?
  3. How does having a desk play into meeting with patients?
  4. What would you recommend when it comes to lighting in an office?
  5. How should someone set up a waiting area?

What You'll Learn From This Episode:

  •  The results Cheryl has seen when her clients work with her to redesign their healing spaces.
  • What colors Cheryl suggests using in a treatment room and why.
  • The importance of the layout of your treatment area and office.
  • Ideas for how to decorate and arrange your healing space.
  • How to bring out your personality in your treatment room in waiting room.

Connect with Cheryl

Cheryl | Facebook | Pinterest

icon for podbean

Starting With The Clinic, Your Therapeutic Space - Interview with Cheryl Janis - PPP: 056

July 4, 2017

Today's episode is one of the coolest podcast interviews I've had in a while and the reason why is because it's something that I never really thought mattered. This episode isn't about who you are as a practitioner, what your offering, or the online tech stuff... it's all about your treatment space which is something a lot of us don't put much emphasis in. It's important to remember that when somebody comes into your office, that's where the initial attraction, treatment, and a theraputic relationship begins. During this episode, you'll hear Cheryl unfold just how important having a therapeutic space is. 

Cheryl Janis is the principal of Cheryl Janis Designs–a wellness design studio in the San Francisco Bay Area dedicated to helping purpose-driven doctors and wellness professionals achieve the very best healing environments possible. Unlike conventional interior designers, Cheryl uses an integrated holistic and evidence-based approach to design—evaluating the patient experience from the moment they walk through the door until the time they leave, and every step in between.

She is the author of The Color Cure: How to transform your healthcare office, clinic or treatment room into an oasis by choosing the perfect paint and The Waiting Room Cure: The purpose-driven healthcare practitioner’s guide to transforming waiting rooms into nurturing, highly-profitable, referral-generating dynamos.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it HERE

Questions I Asked Cheryl:

  1. Why is it important for someone to focus on how their clinic looks?
  2. What would you suggest to someone who doesn't have their own clinic to design yet?
  3. How does having a desk play into meeting with patients?
  4. What would you recommend when it comes to lighting in an office?
  5. How should someone set up a waiting area?

What You'll Learn From This Episode:

  •  The results Cheryl has seen when her clients work with her to redesign their healing spaces.
  • What colors Cheryl suggests using in a treatment room and why.
  • The importance of the layout of your treatment area and office.
  • Ideas for how to decorate and arrange your healing space.
  • How to bring out your personality in your treatment room in the waiting room.

Connect with Cheryl

Cheryl | Facebook | Pinterest

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The Best Way To Grow Your Network (and Fast!): Interview with Serena Goldstein, ND Serena Goldstein - PPP: 054

June 11, 2017

When I first started my practice I went with my mom to this Women in Networking Group meet up. We were networking with these ladies and I kind of caught the networking "bug." I started looking for meetup groups and other networking groups in my area and I started showing up to them. I found doing this incredibly valuable, especially just starting out because I was trying to build a reputation around my business; however, at times it was extremely difficult to go to those networking events, especially as an introvert. It can be very exhausting, it's not always the most exciting thing to do, and there were times when I felt inauthentic and forced to meet people, giving the same elevator speech over and over again.

For me, networking really did not jive with me, but I knew how valuable it is particularly when I see the referral network I've created with other practitioners in my area, and how much it has helped me grow. Introvert, extrovert, or otherwise, you do need to reach out of your clinic and start to get to know and build relationships with people outside of your office. This is probably the best tactic to get people to send you patients. There are so many instances where naturopaths have cultivated wonderful relationships with medical doctors, osteopaths, or other types of medical practitioners. These relationships often lead to those medical practitioners welcoming naturopathic doctors into their practices as associates to work right along side them. You can't do that without networking and building relationships.

Like I mentioned earlier, from an introvert's perspective, doing this can be a very scary thing. After many strategy calls and coaching calls, clients say networking just doesn't feel like something they can do, but once they figure out the technique to doing it, and giving the networking purpose (as opposed to just showing up and hoping someone talks to you), can have a tremendous impact on how you grow your practice.

Today I'm talking to Serena Goldstein who was my very first coaching client. She has done such a tremendous job with her business. Everything that I've told her to do, she has done with a masterful focus and did it. She has really focused on the marketing side of her business and growing it through networking. She shares how to and how not to network, how to grow those relationships that you want, and how you can implement it into your practice.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Serena:

  1. What is your "elevator speech" when people ask you why you're an unlicensed practitioner?
  2. How did you start the networking process for your business?
  3. Can you describe your first few networking events and any tips you have for people who are new to networking?
  4. How long has it taken you to build those relationships with people you meet at networking events?
  5. What types of opportunities have come from networking and building relationships?

What You'll Learn From This Episode:

  • What it was like starting a practice in an unlicensed state.
  • What it means to build a relationship.
  • How long it took Serena to build her network.
  • When Serena follows up with people she connects with and what she says.
  • What Business Network International (BNI) is and why Serena is a member.

Connect with Serena

Website | Facebook | Instagram

Listen to Last Week's Episode!

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift

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How to Start Your Own Podcast: Interview with Melvin Varghese - PPP: 055

June 11, 2017

If you really love listening to podcasts, you really learn from them, and you are interested in this type of media, this is the episode for you. Today I'm talking to Melvin Varghese who will be walking you through the steps of starting your podcast, how to build your audience, and how to use it to grow your business. The whole reason I started this podcast was to find ways to help you stop trading your dollars for patients in front of you because if they're not there, you're not making any money.

One thing that Melvin talks about is how important it is to have your hand in multiple cookie jars and trying to find more ways to leverage income in your business, opposed to just trading time for service and podcasting is one of the phenomenal ways to do that.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Melvin:

  1. Why did you choose to start a podcast opposed to another type of media?
  2. How did you overcome the fear and trepidation of starting a podcast?
  3. How did you get into the technical side of the podcast?
  4. What was it like getting people to come onto your podcast and how did you ask people?
  5. How are you using your podcast as leverage to create more income for your business?

What You'll Learn From This Episode:

  • Why Melvin started his podcast.
  • How to repurpose content from your podcast.
  • What equipment and software Melvin uses and what he used when he started.
  • How Melvin figured out how to get his podcast on iTunes, Stitcher, etc. 
  • How Melvin chose the name "Selling the Couch" for his podcast. 

Connect with Melvin

Website | Twitter | Facebook

Listen to Last Week's Episode!

http://www.maximizedbusiness.ca/54

icon for podbean

How to Start Your Own Podcast: Interview with Melvin Varghese - PPP: 055

June 11, 2017

If you really love listening to podcasts, you really learn from them, and you are interested in this type of media, this is the episode for you. Today I'm talking to Melvin Varghese who will be walking you through the steps of starting your podcast, how to build your audience, and how to use it to grow your business. The whole reason I started this podcast was to find ways to help you stop trading your dollars for patients in front of you because if they're not there, you're not making any money.

One thing that Melvin talks about is how important it is to have your hand in multiple cookie jars and trying to find more ways to leverage income in your business, opposed to just trading time for service and podcasting is one of the phenomenal ways to do that.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

 

Questions I Asked Melvin:

  1. Why did you choose to start a podcast opposed to another type of media?
  2. How did you overcome the fear and trepidation of starting a podcast?
  3. How did you get into the technical side of the podcast?
  4. What was it like getting people to come onto your podcast and how did you ask people?
  5. How are you using your podcast as leverage to create more income for your business?

What You'll Learn From This Episode:

  • Why Melvin started his podcast.
  • How to repurpose content from your podcast.
  • What equipment and software Melvin uses and what he used when he started.
  • How Melvin figured out how to get his podcast on iTunes, Stitcher, etc. 
  • How Melvin chose the name "Selling the Couch" for his podcast. 

Connect with Melvin

Website | Twitter | Facebook

Listen to Last Week's Episode!

http://www.maximizedbusiness.ca/54

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The Best Way To Grow Your Network (and Fast!): Interview with Serena Goldstein, ND Serena Goldstein - PPP: 054

June 11, 2017

When I first started my practice I went with my mom to this Women in Networking Group meet up. We were networking with these ladies and I kind of caught the networking "bug." I started looking for meetup groups and other networking groups in my area and I started showing up to them. I found doing this incredibly valuable, especially just starting out because I was trying to build a reputation around my business; however, at times it was extremely difficult to go to those networking events, especially as an introvert. It can be very exhausting, it's not always the most exciting thing to do, and there were times when I felt inauthentic and forced to meet people, giving the same elevator speech over and over again.

For me, networking really did not jive with me, but I knew how valuable it is particularly when I see the referral network I've created with other practitioners in my area, and how much it has helped me grow. Introvert, extrovert, or otherwise, you do need to reach out of your clinic and start to get to know and build relationships with people outside of your office. This is probably the best tactic to get people to send you patients. There are so many instances where naturopaths have cultivated wonderful relationships with medical doctors, osteopaths, or other types of medical practitioners. These relationships often lead to those medical practitioners welcoming naturopathic doctors into their practices as associates to work right along side them. You can't do that without networking and building relationships.

Like I mentioned earlier, from an introvert's perspective, doing this can be a very scary thing. After many strategy calls and coaching calls, clients say networking just doesn't feel like something they can do, but once they figure out the technique to doing it, and giving the networking purpose (as opposed to just showing up and hoping someone talks to you), can have a tremendous impact on how you grow your practice.

Today I'm talking to Serena Goldstein who was my very first coaching client. She has done such a tremendous job with her business. Everything that I've told her to do, she has done with a masterful focus and did it. She has really focused on the marketing side of her business and growing it through networking. She shares how to and how not to network, how to grow those relationships that you want, and how you can implement it into your practice.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Serena:

  1. What is your "elevator speech" when people ask you why you're an unlicensed practitioner?
  2. How did you start the networking process for your business?
  3. Can you describe your first few networking events and any tips you have for people who are new to networking?
  4. How long has it taken you to build those relationships with people you meet at networking events?
  5. What types of opportunities have come from networking and building relationships?

What You'll Learn From This Episode:

  • What it was like starting a practice in an unlicensed state.
  • What it means to build a relationship.
  • How long it took Serena to build her network.
  • When Serena follows up with people she connects with and what she says.
  • What Business Network International (BNI) is and why Serena is a member.

Connect with Serena

Website | Facebook | Instagram

Listen to Last Week's Episode!

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift

 

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How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift Michael Stanclift - PPP: 053

June 6, 2017

Copywriting... writing from this place that engages your audiences and talking to people that you want to come into your office... writing for those patients that you connect with on a different level... These are all hugely important when it comes to working with clients that you want to work with. This is why I've brought Michael Stanclift onto the show today. Michael has created a clinic that is thriving clinic, just by using his copywriting skills (and he's been featured in the Huffington Post multiple times). This is something that I think everybody should listen to because this call has left me feeling like I am more than capable of writing blog posts and things of that sort to connect with the clients that I want to.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Michael:

  1. How did you get into copywriting?
  2. How do you handle criticism?
  3. What are the differences between how people think they should write and that personal touch that people want to read?
  4. What's your writing style?
  5. How do you incorporate writing into your life while balancing a practice and having a family?

What You'll Learn From This Episode:

  • Why your content needs to connect with people.
  • How Michael started writing for the Huffington Post.
  • What time of day Michael writes to get the best results.
  • Where he finds inspiration online and who he has learned from.
  • Michale's recommendations for getting into writing. 
icon for podbean

How Writing Great Copy Will Grow Your Business: Interview with Michael Stanclift Michael Stanclift - PPP: 053

June 6, 2017

Copywriting... writing from this place that engages your audiences and talking to people that you want to come into your office... writing for those patients that you connect with on a different level... These are all hugely important when it comes to working with clients that you want to work with. This is why I've brought Michael Stanclift onto the show today. Michael has created a clinic that is thriving clinic, just by using his copywriting skills (and he's been featured in the Huffington Post multiple times). This is something that I think everybody should listen to because this call has left me feeling like I am more than capable of writing blog posts and things of that sort to connect with the clients that I want to.

SPONSOR

This week the sponsor is my 7 Day Detox Program. It's a complete done for you program that walks you through everything you need to do to create either an in-office or an online program, depending on where you are and what you do. This program comes with all of the emails, scripts, protocols, and everything I do. I actually do this program with almost every single new patient and out of everything I do in my office, I get the most repeat business with my 7 Day Detox.

Find it here: www.Maximizedbusiness.ca/7DayDetoxProgram

Questions I Asked Michael:

  1. How did you get into copywriting?
  2. How do you handle criticism?
  3. What are the differences between how people think they should write and that personal touch that people want to read?
  4. What's your writing style?
  5. How do you incorporate writing into your life while balancing a practice and having a family?

What You'll Learn From This Episode:

  • Why your content needs to connect with people.
  • How Michael started writing for the Huffington Post.
  • What time of day Michael writes to get the best results.
  • Where he finds inspiration online and who he has learned from.
  • Michale's recommendations for getting into writing. 
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