So this year was a pretty amazing year. I learned A LOT. A lot about myself, a lot about what I want to achieve, a lot about what I don’t want in my life.
This year was probably the most exciting year for my business than any other year before. This year I took some of the biggest leaps of my life and put myself out there in a way that I had not yet done. I really wanted to hit this year hard. I promised myself in January that I wasn’t going to put any more money into programs or equipment, and just run the business. Well, come March I blew that thought out of the water and hired not one, but three business coaches.
BEST INVESTMENT EVER.
Hiring a business coach, if you’ve listened to any of my podcasts is something that almost every person I interviewed recommended. Hire someone who has success in the field that you want to be in. Hire someone who can show you exactly how to achieve your goals in a fraction of the time it would take for you to do it on your own. Hire someone who has made all of the mistakes already so you don’t have to.
Just saving you the time of thought and practice and trial and error is worth WAY more than the investment itself.
So this year, I wanted to really lead the pack and instead of engaging in conversations around best business practices and how difficult it can be to pay for all of the fees and expenses that come with running a business, I wanted to be a solution.
So for years I had been watching and collecting information on where we as a community need support and guidance and because of working with these coaches, it got me excited and working my fingers to the bone to create the MAXIMize Your Clinic course.
I don’t know about you guys, but the summer this year, at least in my office, was the quietest I had ever experienced. I had days where literally only one patient was booked in and it was a $40 visit. This is a FAR cry from what I’m used to which is at least 8-10 patients per shift and at least $500 per shift. I would come home some night and just say to my husband, “I’m getting really worried”
Then of course the negative self talk starts – Am I a bad ND? Have I done something and now the rumors are spreading to not come and see me? Is there something that I’m doing wrong that is repelling patients?
Of course, I also knew that in this business everything ebbs and flows. I also know that the universe is always looking out for me. It always has.
Every time. Every time I thought about quitting, when I show up the office that day or check my email, almost within the hour a patient books in. That has been my sign that I am doing what I’m doing for a reason.
During the summer was when the clinic was slow, it allowed me the space to write the video scripts, to make the videos, to record podcasts, to create programs for my patients. It gave me the time to complete my bridges.
In case you haven’t read my article on finishing bridges, we as entrepreneurs are very very good at creative thinking. We think of a ton of wonderful ideas. Wonderful projects we want to start. But we don’t finish any of them. So we have all of these unfinished bridges and wonder why we feel so unaccomplished.
Once we complete a bridge we immediately feel like we’re getting somewhere. Like we’re taking command of our business. It lights a fuel under your file and changes your beliefs that anything you want to create is possible. That your potential at succeeding in practice is attainable.
Just think of how many bridges you currently have half completed in your practice…
This year I wanted to complete as many bridges as I could. I wanted to stop waiting for “the right time” and get something going.
So my biggest accomplishment this year was all about letting go of the worry, the negative self talk and being fearless with my business. I created programs, both online and in my practice and launched them before they were even completed. Before they were “perfect”. Knowing, that they’d never be perfect.
I invited people to speak their minds about what I was creating and how I was running things. Through survey’s and questioning and asking in-person how I could help make things better.
Doing that for the past 12-months has made me more grounded, more organized and much stronger for this year. I have my launches mapped out, so I know when they will happen. I feel like I have developed my structure to running my business so it’s more on auto-pilot.
And even despite the drop in patient visits over the summer, because I took these leaps of faith in myself and knew what I was creating and launching to the world came from a place of wanting to serve. Wanting to help. Not about ego or about the money or the revenue. I still achieved the same level of revenue as last year but netted over $10K more.
So to those who are listening to this podcast, really take a few minutes and think about the bridges that you need to complete. What’s holding you back? What is going to prevent you from making 2017 the best year yet in your business – because the only thing that is, is YOU.
I want to take a moment and thank someone who took the time to write to me:
"I just wanted to send you an e-mail to thank you for your podcast on 'Entrepreneur's Guilt' (http://www.maximizedbusiness.ca/26). I am a year out of school, and am starting my own business. To be honest, I really love learning how to figure out how to run google ads and SEO (even though it's occasionally frustrating of course... I'm not tech savvy like you I was an employee for the last year and I learned that it's not for me at all.
The past week or so I've been really struggling with the guilt and the fear. My schedule for Jan is very low, I can't pay my own bills, and it's made me think of getting a part time job at a clinic to pay the bills. I can feel it energetically pulling me from my business and I know it contributes to the barren schedule, and I need to think hard about if it's really worth it. Your words and advice were so helpful to me to refocus, figure out where the guilt is really coming from, and take a breath.
Everyday that I'm living this entrepreneur life I am challenged. I am forced to look inside myself and examine my own personal roadblocks. I know I will be successful -- it's the lack of certainty that is making me scared! I really appreciate you and what you're doing to help our profession. Thank you for the reminder to look forward and to trust that success is only a millimeter away."
If you have any doubts or you don’t know where to start, I’m here! The MAXIMize your Clinic course is going to be opening in February and I’m creating more of a community around it more than we had last year. So that’s more support from me and the other members of the group.
I’m also launching a 5-Day Lead Magnet Challenge early-February, so be on the look out for the sign up there. If you’re on my newsletter list, you’ll get notified immediately. If you’re not on the list, go to my website, www.MAXIMizedBusiness.ca and join in the Resources page!
TOTALS FOR 2016 AVG (4 weeks off)
# of Patients 1574 131
Acute 916 76
30min 474 40
45min 55 5
Initial 172 14
# of Patients 98 7%
Acute 253 38%
30min -202 -30%
45min -46 -46%
Initial -36 -17%
Online Sales up 600%