The Profitable Practice Podcast
 

The Profitable Practice Podcast

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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!

Episodes

So You Want To Create An Online Program?? [Ep #163]

Monday Sep 21, 2020

Monday Sep 21, 2020

In this episode, I’m going to talk about a few reasons why creating an online program may or may not work for you. Stay tuned!

“CREATING AN ONLINE PROGRAM IS A WHOLE OTHER JOURNEY, BUT IF YOU DO IT WELL AND YOU DO IT STRATEGICALLY IT CAN PAY OFF MASSIVELY.”

Today, I wanted to talk about something that I promised, my suggestions around creating an online program. This is the number one thing that I hear from most practitioners saying ‘I want to create an online program.’ This is their way of merging their practice online. 

And while I fully adopt that idea and I think it is fantastic. There are a few things that you need to be very mindful of before you start putting in a ton of effort into creating an online program that isn’t actually going to make you any money. 

Stay Tuned to learn more!

In This Episode:

[2:06- 2:49] How you should be putting an online program together.

[3:31- 4:27] Creating little tiers where you have a low offer.

[4:34-5:47] What is the best strategy in creating an online program?

[9:28- 9:49] The importance of structuring a program into a simpler form.

[11:23-12:22] The competition in the online space. 

[13:07-14:06] What is modernized marketing online marketing strategy?

[15:16-16:16] I will be helping you how you can merge your business online. 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 

 

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Stop Putting Your Eggs in One Basket [Ep #162]

Monday Sep 14, 2020

Monday Sep 14, 2020

In this episode of the Profitable Practice Podcast, I’m going to talk about the total truth of you about how stuck I am in my business and how I’m not showing up. Stay tuned.

“THE LONGER YOU’RE IN BUSINESS IT DOES NOT GET EASIER, THE MORE MONEY YOU MAKE, IT DOES NOT GET EASIER. THE FASTER YOU GROW, IT DOES NOT GET EASIER.”

Today is a bit of a struggle mentally and I’m doing a lot of reflection on my business. And I’m very much aware that I’m not showing up to my business the way that I should. We always talked about productivity, about how to improve your time, how to show up to your business better. 

And I thought it was important for me to also share when things aren’t going great and it doesn’t always have to be me inspiring you or provoking you to make a change. 

Stay Tuned to learn more!

IN THIS EPISODE:

[1:35] The vulnerability of one's business when it comes to uncontrollable events that can happen in any business in any given moments.

[3:45] The importance of technology for the survival of one's business. 

[6:40] Having a security blanket to fall on for emergency purposes.

[8:18] A feasible starter pack for doing a strong profitable leverage of imparting one's knowledge by writing a book, having fun and making money at the same time. 

[9:34] Start leveraging your business online. 

[14:14] The impact of taking action to save and maintain one's business by making time to just try it and making a change of business structure.

 

EPISODE RESOURCES:

WEBSITE: www.maximizedbusiness.ca 

MASTERCLASS: https://event.webinarjam.com/register/6/lqxr2fq 

GAMEPLAN: https://themaximmovementallclinics.as.me/gameplan 

IG: @AndreaMaximND https://www.instagram.com/andreamaximnd/

Facebook: Maximized Business

 

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

 

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Truth Time! I'm Totally Stuck In My Business [Ep #161]

Monday Sep 07, 2020

Monday Sep 07, 2020

In this episode of the Profitable Practice Podcast, I’m going to talk about the total truth of you about how stuck I am in my business and how I’m not showing up. Stay tuned.

“THE LONGER YOU’RE IN BUSINESS IT DOES NOT GET EASIER, THE MORE MONEY YOU MAKE, IT DOES NOT GET EASIER. THE FASTER YOU GROW, IT DOES NOT GET EASIER.”

Today is a bit of a struggle mentally and I’m doing a lot of reflection on my business. And I’m very much aware that I’m not showing up to my business the way that I should. We always talked about productivity, about how to improve your time, how to show up to your business better. 

And I thought it was important for me to also share when things aren’t going great and it doesn’t always have to be me inspiring you or provoking you to make a change. 

Stay Tuned to learn more!

IN THIS EPISODE:

[0:50] My struggles mentally and reflection on my business.

[1:50] I thought it was important for me to share when things aren’t going great and it doesn’t always have to be me inspiring you or provoking you to make change.

[2:30] How I adore watching RuPaul’s Drag Race.

[5:18] I want my business to grow but at the same time I don’t want to put in a ton of effort to help it grow.

[6:11] How being an entrepreneur gets exhausting. 

[6:22] My realizations during shutdown.

[7:05] The difference between someone who’s broke and “unemployed” and someone who has a successful business is implementation’.

[7:49] “If you’re not putting your productivity and creativity out there then it doesn’t really amount to anything.”

[8:50] The action steps I am thinking and planning to get my team on board.

[9:34] How I take full responsibility for how I’m not showing up.

[10:35] This episode is a bit of transparency as to what’s going on in the background.

[12:51] I hope this episode gives you solace to know that even I struggle with those things regardless of where you are in your business journey.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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So You're An Introvert... So What? [Ep #160]

Monday Aug 31, 2020

Monday Aug 31, 2020

In this episode of the Profitable Practice Podcast, we are going to talk about being identified as an introvert or an extrovert and how your business doesn’t care about your enneagram. Stay tuned!

“IF YOU DON’T WANT TO SHOW UP ON SOCIAL MEDIA, YOUR BUSINESS IS NOT GOING TO BE AROUND FOR VERY MUCH LONGER ESPECIALLY WITH THE WAY THINGS ARE.”

Who cares if you’re an extrovert? Who cares if you’re an introvert? Who cares if you’re an ISTJ or an ENTJ or whatever that Myers-Briggs tells you. Who cares if you’re an (obliger), if you’re an upholder? Who cares what your enneagram number is?

All these things tell us and give us insight into why we are, what we are and they help define us. But I’m going to do a bit of a rant here and say if you are using these little quizzes, these characteristic types, these personality traits that you have. And you’re using it as a reason for why you can’t show up to your business, this is why I want to tap this conversation.

Stay Tuned to learn more!

In This Episode:

[1:20] The work you have to put into if you want to run a podcast.

[2:00] An online summit that inspired me about figuring out your energy flow.

[2:55] Reflection on being an introvert and why did it trigger me? 

[3:12] My experience in early BBD days with James Wedmore talking about introverts versus extroverts.

[4:24] “Who cares if you’re an extrovert? Who cares if you’re an introvert? Who cares what your enneagram number is?”

[5:13] Never use these little quizzes, these characteristic types, these personality traits that you have as a reason for why you can’t show up to your business. 

[6:14] I reflected on how many people say that they can't do live seminars, or go on camera, or do Facebook live because they are introverted. 

[6:31] “If you don’t want to show up on social media, your business is not going to be around for very much longer especially with the way things are. Everything is moving virtual whether we want it or not.”

[7:00] I never attach myself to what my enneagram says.

[8:01] “Just because you are an introvert doesn’t give you any excuse to stay at home, to stay behind your computer, to not engage with people, to not go out and promote yourself.

[8:40] “It doesn’t matter what your enneagram says, or Myers-Briggs says if you will not adopt or adapt to the alternative that is going to help you get outside of your comfort zone and grow.”

[8:50] “Allow yourself to leverage your abilities as a healer, as a business owner, as someone who needs to market themselves.”

[9:25] “The way the businesses are going and the speed to which businesses are closing dictates that you adopt, adapt or die.”

[10:30] How going outside of my comfort zone helped me gain the traction and the speed to which I grew my business today.

[11:57] An eye opening experience for me when I needed it was The Four Tendencies by Gretchen Rubin. 

[12:08] The definition of an obliger and that’s who I am.

[13:53] These are just terminologies that are putting you into a very well thought out little box, but certainly aren't containing you to what those definitions are.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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Four Steps to Financial Freedom with Ryan Burklo [Ep.#159]

Monday Aug 24, 2020

Monday Aug 24, 2020

In this episode of the Profitable Practice Podcast, we’re going to get very serious about your finances, and you’re going to learn the four steps that you need to take to financial security. Stay Tuned!

FINANCIAL FREEDOM COULD BE HARD, BUT THESE STEPS ARE THE ESSENTIAL KEYS.

With the pandemic outbreak, as businesses attempt to close and go way down rock bottom, let us talk about proper financing and the keys to being successful with achieving financial freedom. 

Ryan Burklo, a Retirement Income Certified Professional will go through with us and explain pensively the essential and must steps to be followed to pull off financial freedom effectively.

Stay Tuned to learn more!

IN THIS EPISODE:

[0:43] Introduction and context for today’s episode – the four steps to financial freedom.

[3:06] Who is Ryan Burklo? How did he have his passion for helping Naturopathic Doctors? 

[5:09] How did the given advice change and become different now that we have this ongoing pandemic.

[6:35] The essential steps that you need to follow to get financial freedom.

[12:18] Recommended initial stepping stone for people to know where their money is allocated.

[14:21] 1st Step: Details with regards to protecting your income. 

[18:31] 2nd Step: Elaboration of cash flow matters.

[21:09] 3rd Step: What is Money Liquidity?

[24:09] 4th Step: Managing Debt as the last step. 

[28:50] Common misconceptions about debts. 

[33:00] Doing a work that sucks now is all you’re going to make it better in the future.

[33:43] Ryan’s final takeaways and recommendations.

EPISODE RESOURCES:

Ryan Burklo, RICP® is a financial planner, co-owner of Quantified Financial Partners, and co-host of  the podcast Holistic Finance.  Through his work as a financial planner he helps Medical Professionals make decisions on both their personal and business finances.  He lives in Seattle, WA with his wife and two kids.

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

Read more

Protect Your Practice During a Pandemic with Dr. Tyna [Ep #158]

Monday Aug 17, 2020

Monday Aug 17, 2020

In this episode of the Profitable Practice Podcast, we’re going to talk about protecting your practice during this pandemic, this is a must listen to episode. Stay Tuned!

MANAGE YOUR BUSINESS PROPERLY EVEN WITH THIS PANDEMIC PROBLEM AROUND THE GLOBE

The Covid-19 Pandemic really made many practitioners’ minds decide to close their practices and businesses due to massive economic shutdowns. But didn’t we know that there can be a great solution to the problems that we are facing right now. It is significant to maintain mental firmness and formulate strategies to build things up again.

We are with Dr. Tyna Moore, a Naturopathic Doctor and Chiropractor, who will share with us her relevant experiences and elaborate her lucrative ideas and recommendations that you will surely love to listen to.

Stay Tuned to learn more!

In This Episode:

[0:41] Introduction and context for today’s episode – Protecting your practice during this pandemic.  

[9:13] Who is Dr. Tyna? What is her career status and background? 

[11:37] How can people manage to do things now with this year’s pandemic problem.

[18:00] Experience Description – Recounting Dr. Tyna’s starting days and how she got her fighting spirit.

[22:37] Dealing with bankruptcy – A must hear investment tips with Dr. Tyna.  

[25:07] What is the proper mindset to have and the mindset that needs to be eliminated with regards to negativity.

[30:38] Pivoting with business, working on a different angle or approach, the things that need to be innovated.

[38:36] Dr. Tyna’s big final takeaways…

[45:17] “Understand that if you don’t show up for your business, your business won’t be around”

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

Read more

Your Legal Rights as a Contractor [Ep #157]

Monday Aug 10, 2020

Monday Aug 10, 2020

In this episode of the Profitable Practice Podcast, I’m going to go over the real legalities of being an Independent Contractor, since the last episode I have been in and dated by people who know that they are not treated as Independent Contractor. Let’s find out, Stay Tuned! 

THE LEGAL RIGHTS OF BEING AN INDEPENDENT CONTRACTOR SHOULD ALWAYS BE ACKNOWLEDGED

If you signed as an Independent Contractor and you feel like you are treated as an employee, then you need to pay attention to this. Keep in mind that there is a huge difference in legal rights and responsibilities between signing a contract as an employee and as an independent contractor.

If you are a business owner, make sure to review the rules with what type of contract you signed with the practitioner; there will be a massive issue of taxation if the government would find out your wrongdoings. So better be fair and stay in line with the contract and/or agreement.

Stay Tuned to learn more!

In This Episode:

[0:49] Introduction and context for today’s episode – the legalities and rights of being an independent contractor with a business/clinic owner.

[5:01] The rules and regulations, and the legal rights of being an independent contractor and an employee.

[9:06] What ensues to the business owner if you came to the government with the issue of mistreatment as an employee. 

[10:30] Get to know: Top Three Ways to easily determine an Independent Contractor and an Employee.

[16:32] Remember: “You have the luxury of working out of somebody’s space who has traffic, but it is still your business, your entity, and full responsibility.” 

[18:06] How does my employee contract work and what does it look like? 

[20:10] One final aspect of the employee contract that I was unaware of.

[23:38] If you are looking for more mentorship, support, and business experience, you should search out for employeeship! 

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

Read more

Contractor vs Employee vs Owner With Dr. Caitlin Fanning, ND [Ep #156]

Monday Aug 03, 2020

Monday Aug 03, 2020

In this episode of the Profitable Practice Podcast, you are going to learn about real world knowledge on what can go wrong very quickly as an independent contractor, and what life looks like as a business owner, Stay Tuned!

BEING TRIUMPHANT ON THRIVING FROM BEING AN INDEPENDENT CONTRACTOR TO BEING AN ACTUAL BUSINESS OWNER!

Being an independent contractor has a lot of things to be aware and work with. Always keep in mind that there is a huge difference between an independent contractor and an actual business owner. Never be an employee of someone else’s business if you are an independent contractor, nurture no more other business than yours only.

We have Dr. Caitlin Fanning, a Naturopathic Doctor, who will guide us on her journey to being successful, and her experiences on being an actual business owner.

Stay Tuned to learn more!

In This Episode:

[0:47] Introduction and context for today’s episode – the significant difference between an independent contractor and an actual business owner.

[6:50] Who is Dr. Caitlin Fanning? What profession is she in and how’s her journey up to this point?

[9:01] What prompted Dr. Caitlin to shift from being an independent contractor to an actual CEO of her own business.

[13:09] Journey Description: Real life learnings and contract preferences through elaborated experiences of Dr. Caitlin.

[17:57] The actual ‘Red Flags’ of being an independent contractor in another’s business or clinic. 

[23:44] Suggestions on properly dealing with cancellation of contracts.

[26:47] How did Dr. Caitlin succeed with her Patient Retention Rate and her significant steps on the journey.

[29:39] What is it like to have a virtual assistant – experiences with Dr. Caitlin.

[33:54] Notable advice by Dr. Caitlin on balancing time between being a Mother and an actual Business Owner.

[36:46] Dr. Caitlin’s final takeaway.

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

Read more

Business May Be Open, But It’s Not The Same Since COVID [Ep #155]

Monday Jul 27, 2020

Monday Jul 27, 2020

In this episode of the Profitable Practice Podcast, we are going to talk about the realities that you might be facing now that the doors are opened but the pandemic is far from over, you need to know that you’re not alone. Stay Tuned!

THERE ARE MANY GREAT IDEAS TO WORK ON TO RECUPERATE YOUR BUSINESS AS DOORS ARE NOW OPENING FROM PANDEMIC SHUTDOWN.

Covid-19 has really hit us from rock bottom, many businesses have been affected as the economy temporarily shuts down to eliminate the existing virus among many countries.

Now that we are slowly opening, we are well aware that you might be probably still worried for what is safe and what is not, and the inevitable pressure of ‘what should I do’ to recover my business that was once running good. There are many ways to innovate your strategy with regards to marketing.

Stay tuned!

IN THIS EPISODE:

[1:29] Common expectations that we have in mind right now with regards to our businesses, which are quite not really met.

[4:26] An important advice that you need to listen to. 

[4:55] “Should I be maintaining this standard perhaps antiquated model of running my business, where it’s only in office?”

[5:56] “What can I start leveraging, what can I create that allows me to make money?”

[6:44] Countless benefits are found upon merging your business online and offline.

[7:53] It is important for you to be showing up to your business and figuring out how you can start.

[9:30] “There are so many ways and opportunities that you have that you just may not be able to see right now!”

[10:45] “Whatever you did to build your business to this point, whatever happened, whatever experiences that you had, they are not a dictator of your future, positive and negative.”

[12:13] ‘Don’t abandon what you’ve built but let’s just make it a whole lot better.”

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

Read more

Get Out of the Contract Trap [Ep. #154]

Wednesday Jul 22, 2020

Wednesday Jul 22, 2020

In this episode of the Profitable Practice Podcast, we are going to talk about the Contract Trap and how you can either get away with it right away or just don’t fall into it to begin with. Stay Tuned!

“YOU SHOULD BE AN INDEPENDENT CONTRACTOR THAT RUNS YOUR OWN BUSINESS; YOU ARE NOT AN EMPLOYEE OF THE CLINIC.”

“NO ONE IS GOING TO HELP YOU ACHIEVE THE SUCCESS THAT YOU WANT AND GROW YOUR BUSINESS TO THE LEVEL THAT YOU WANT IT TO, EXCEPT YOU.”

Many Practitioners often deal with Contract Trap as they set foot into the business. We have to understand that we have major responsibilities as a contractor of a clinic. You should not run any other business than yours and take on full accountability of your billings, expenditures, and most especially your clients. 

Keep in mind that you should run at your own pace and do not fully depend upon the clinic itself, remember that it is not there to promote your business but rather be only as a place of revenue. Do not fall into the Contract Trap!

Stay Tuned to learn more!

IN THIS EPISODE:

[1:06] What is a Contract Trap? Understanding Contract Trap and your responsibilities as a Contractor.

[2:07] “No one is going to help you achieve the success that you want and grow your business to the level that you want it to, but you.”

[3:55] Smart recommendations: The business owner won’t run your business, and is not there to help you succeed; only you yourself will. So be an independent contractor and take unto the role.

[7:52] Take full responsibility of every single person that book with you and all of the potential clients that you have.

[10:32] Be smart with your Marketing Strategy, promote no other business than yours only. 

[12:15] It is important to duplicate every Patient contact that you see. 

[15:15] ‘Get out of Contract Trap immediately! Don’t Fall into it to begin with, remember that the buck starts and stops with you.’ 

 

EPISODE RESOURCES:

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work. 

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