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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!
Episodes
Sunday Jun 26, 2016
Sunday Jun 26, 2016
Today we're talking to Heather Havenwood, one of the most remarkable female marketers. She's the CEO of Havenwood Worldwide, author of Sexy Boss: how the empowerment of women is changing the rule book for sex, money, and success. She's going to talk about using the importance of using Linked in, opposed to Facebook or Google, for your business in regards to search-ability. She's also going to be talking about targeting that particular market that you want to bring into your business, including generating some sort of opt-in or lead capture on your website. Lastly, she'll be talking about creating a signature product for your practice is really going to help people find you, talk about you, and then you can sell all of your other services once you get them in the door.
What I Asked Heather:
- What exactly is email marketing and what's the objective?
- How often should someone be emailing their list?
- Should people send their list free content? If so, how much?
- How do you deal with people unsubscribing from you list.
- What should healthcare practitioners be adding to their emails?
What You'll Learn From This Episode:
- Why you should focus on the customers you already have.
- What Heather believes most people are missing from their email marketing.
- Why it's never 100% clear when people will want to buy.
- The power of using affiliate links when sending your lists emails.
- How important using LinkedIn is for SEO.
How to Connect with Heather:
www.HeatherHavenwood.com/media
Other Episodes You Might Enjoy:
Sunday Jun 19, 2016
Sunday Jun 19, 2016
If you didn't get a chance to listen to my first call with James, go ahead and take a quick listen to check out the podcast and read over the notes here. James covered the power of being focused with your business and how to be synched with what it is we want our goals to be and how we want our goals to go in a single paragraph. We went into what exactly a mission and vision statement is and how to create your own.
Today we are going to cover his secret to the power of the action plan. He'll introduce us to the easy, fast, sustainable, and entirely practical ways to sustain your business plan indefinitely and it only takes 10 minutes per week!
What I Asked James:
- What exactly is an action plan?
- How can you have a successful business plan by only spending 10 minutes a week on it?
What You'll Learn From This Episode:
- How you can advance your business with only an action plan.
- The importance of giving yourself due dates.
- Why everyone can benefit from having quarterly plans.
- Why James reads his vision statement every single week.
- The best day of the week to work on your business plan.
How to Connect with James:
His Book: www.choasthepoweroffocus.com
Website: www.focus31.com
Facebook: https://www.facebook.com/thefocusfirm
Twitter: https://www.twitter.com/thefocusfirm
Email: james@focus31.com
Other Episodes You Might Enjoy:
Monday Jun 13, 2016
Monday Jun 13, 2016
Dave Denniston is THE tax guy and an author of 8 books. You'll definitely want to grab a pen and paper for this episode because he goes into such simple strategies on how you can consolidate your debt, get debt free as quickly as possible, and of course make your income taxes work for you.
Dave is a wealth manager, and author, and a podcast host himself. He's passionate about helping people get debt free, delivering content to people, reduce their taxes and grow their business.
What I Asked Dave:
- How did you get into just focusing on physicians regarding tax solutions?
- What are some strategies you have about minimizing our debts?
- How can I make sure my credit score does get better so I can consolidate and find financing?
- What are some ways to pay off student loans quickly?
- Should you save money instead of paying of debts? Or vice versa?
What You'll Learn From This Episode:
- Why Dave chose to write 8 books.
- The importance of getting rid of debt when starting as a physician.
- Why Dave encourages opening your own practice.
- The pros and cons of filing bankruptcy.
- Why you might not want to get a tax deduction.
Wednesday May 11, 2016
Wednesday May 11, 2016
Today we are speaking to Dave Smith who is going to share so many tips about email marketing: what you need to do, what you need to write in your emails, and how many emails to send. Dave has been a personal trainer for 16 years and was chosen as Canada's top fitness professional a few years ago which really helped launch his business.
What I Asked Dave:
- Was it difficult to create an online summit?
- How do people fail when it comes to putting on that entrepreneurial hat?
- How do you approach creating a successful program?
- What was the process like when doing a webinar?
What You'll Learn From This Podcast:
- The success Dave has found from creating his own podcast.
- The logistics of creating an online summit (and how easy it is!)
- How Dave shifted his mindset in his business which lead him to even more success.
- How you can scale your business to touch more lives and help more people.
How to Connect with Dave:
Website: http://makeyourbodywork.com
Facebook: https://www.facebook.com/MYBWfitness/
Wednesday May 11, 2016
Wednesday May 11, 2016
Today David Allen is going to speak about how to restructure, reorganize, and understand that we can run a successful business if we put things into place, in regards to how to be more productive when we're more organized in our brains as well as in our businesses.
What I Asked David:
- What made you decide to put your business practices into a book?
- What are the biggest trip ups that you find CEOs, business owners, companies, etc. are having when it comes to keeping productivity?
- What is it about your methodology that makes it so easy for people to get things done?
- What are the first steps to start making your life more productive?
What You'll Learn From This Podcast:
- Creating a profitable business is not always an overnight success story.
- Why you need to focus one task at a time instead of stressing out about multitasking.
- The importance of being organized and structured, so you can have more freedom.
- The difference between organization and neatness.
How to Connect with David:
Website: http://gettingthingsdone.com/
Twitter: https://twitter.com/GTDtimes
Wednesday May 11, 2016
Wednesday May 11, 2016
What I Asked James:
- Describe why a typical business plan is essentially a waste of time and a waste of money.
- Is there a difference between a business plan for a company/brand and a business plan for a business owner?
- What's the difference between a vision statement and a mission statement?
- How does someone make their objectives actual realities?
- Is there value in tracking everything you do?
What You'll Learn From This Podcast:
- James' thoughts on why businesses fail within the first few years.
- Why people become small business owners.
- What you need to do as a business owner to be successful.
- Why you shouldn't hire someone to write your business plan for you.
How to Connect with James:
His Book: www.choasthepoweroffocus.com
Website: www.focus31.com
Facebook: https://www.facebook.com/thefocusfirm
Twitter: https://www.twitter.com/thefocusfirm
Email: james@focus31.com
Monday May 09, 2016
Monday May 09, 2016
Robert has taken what many may consider an unconventional route to his naturopathic career. This is important to know that there are various ways to conduct yourself as a healthcare practitioner which doesn't means your stuck in a rental contract or in a brick and mortar location. There are so many different things you can do and still be successful!
Since he was a young child, Robert thought he would end up going into traditional medicine until he stumbled upon naturopathic medicine. He realized that naturopathic medicine wasn't just an alternate medicine like it used to be, and that there's a whole profession surrounding it. Robert educates, inspires, and teaches health food stores, as well as educate the public on key core distinctions within the naturopathic medicine industry.
What I Asked Robert:
- What was it about the industry that made you realize that naturopathic medicine is the way you wanted to go?
- Describe your perception on how to get your foot in the door with companies you want to work with.
- What's the difference between the Hollywood side of working with big name companies and the reality of really working with them?
- Did you go through the mental dilemma of feeling like you weren't doing what you went to school for?
- Do you ever feel intimidated when it comes to talking about health practices with other people in the industry?
What You'll Learn From this Podcast:
- Why Robert got into naturopathic medicine
- The best ways to meet people from important companies in the industry
- How you can start working with big name companies in naturopathic medicine
- The worst advice Robert was given and how he learned to overcome it
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How to Connect with Robert Horovitz:
Email: robert@lifelongwell.ca
Sunday May 01, 2016
Sunday May 01, 2016
Dr. Alexis Reid is a Naturopathic Doctor and a successful founder of Eco Chic Movement: a brand that specializes in 100% all natural skincare products for everyone from babies to adults. With a background in chemical engineering, she always found she was more interesting in biological engineering and health. She got her masters in pharmacology and used that to bridge her knowledge of chemical engineering to more of focus on health.
What I Asked Alexis:
- How did you become a Naturopathic Doctor?
- Why did you choose to create a skincare line?
- How did you go manage opening your own practice and creating a skincare line?
- What has life been like "behind the curtain"?
- What did you do to get so much interaction on social media?
What You'll Learn From This Podcast:
- How Alexis went about creating her skincare line
- What she did to get such a big level of her exposure
- How Alexis got a Dragon Deal
- How she gets referrals
How to Connect with Alexis:
Email: alexis@ecochicmovement.com
Other Episodes You May Enjoy
Thursday Feb 18, 2016
Wednesday Jan 27, 2016