The Profitable Practice Podcast

How to Write a Self-Published Book - Part 3 of 4 [Ep. #123]

In this episode of The Profitable Practice Podcast, I talk about the third phase of how to write a self-published book – the writing phase! There are a few more steps in this phase than just pumping out chapters…

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CREATING THE CONTENT FOR YOUR SELF-PUBLISHED BOOK

In this episode, we start talking about the actual writing process of your  new book.

Expect this phase to take a minimum of 3 months.

Tune in for my experience in writing my first book for my patients and also for valuable tips that will save you time and money in the process.

 

In This Episode:

[1:58] What happens in stage 3 – we start writing and how to go about doing this in the next 3 months

[3:06] Dr. Andrea’s experience of this phase with writing her first book

[5:15] The extra parts that are not your writing text… things to think about

[9:45] Your homework for this phase of your book

[10:34] An introduction to phase 4…

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“This was my project. The whole point was to get something out there that I could give to my patients, that I could still call myself a legit author, and have material to start spreading to the masses.” This is my game, and I get to create the rules.”

— Andrea Maxim, ND & Business Coach

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

• Do you have a desire to write a book in your future? If so, when?
• Do you have any follow up questions for me before you embark on this phase? Ask!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

How to Write a Self-Published Book - Part 2 of 4 [Ep. #122]

In this episode of The Profitable Practice Podcast, I talk about the second phase of how to write a self-published book – the research. I bet it’s not the type of research you’d expect either…

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HOW TO DO RESEARCH FOR YOUR SELF-PUBLISHED BOOK

In part 1 of this four part series, I discussed how to get started and map out a plan for your book. If you missed it, be sure to tune in: www.maximizedbusiness.ca/121

In this episode, we start talking about researching your book!

No, it’s not about hours at the computer or library like you might at first think. It’s waaaay more exciting than that… and it has the potential to change the course of both your business and career!

In This Episode:

[1:15] Phase 2 – Research your book by reaching out to leaders in your industry for advice on certain topics… and get valuable 1:1 time that can open up unexpected doors for you in your business.

[6:04] Your homework for phase 2…

[6:47] Why your industry leaders will listen to “little old me”

[7:08] How to follow up with these wonderful leaders that you were able to connect with… and potentially make some extra revenue with your book.

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After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

• Do you have a desire to write a book in your future?
• If so, when?
• Does the possibility of rubbing shoulders with industry leaders and celebs get you excited?

One of the best parts of any episode I record is getting to discuss the topic with you! We all get to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Strategy Call with me? Here is the link to my calendar – just sign yourself up!

How to Write a Self-Published Book - Part 1 of 4 [Ep. #121]

In this episode of The Profitable Practice Podcast, I talk about the first steps in how to write a self-published book.

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HOW TO MAKE A PLAN FOR & GET STARTED WRITING YOUR SELF-PUBLISHED BOOK

Writing a book is on the bucket-list for many health and wellness practitioners I talk to. For most, they talk about it wistfully/dreamily without any real commitment.

For YOU though – it’s different. You have an idea forming in your mind about what you want to write AND it’s exciting! If that’s you, then you are ready to start exploring and mapping out the process of making it happen.

This is the first in a series of 4 episodes on my experience writing a self-published book – the whole process mapped out for you and my advice on how to avoid some common pitfalls.

If the desire to write a book sparks in your heart at all, it’s time to tune in below!

In This Episode:

[2:29] We are talking about SELF publishing – and why you might want to do that, what to expect in investment of time and money, and how to ensure you are committed.

[5:10] Pre-selling your book as a highly motivating form of commitment.

[6:24] Month 1 – Brainstorming the layout & table of contents using a simple excel spreadsheet

[10:17] Your imperfect action for today

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After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

• Do you have a desire to write a book in your future?
• If so, when?

One of the best parts of any episode I record is getting to discuss the topic with you! We all get to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that 30 Min Profitable Practice GAME CHANGER Call with me? Here is the link to my calendar – just sign yourself up!

On Dealing With Name-Drops, FOMO, and The Black Hole Of Social Media Scrolling [Ep. #120]

In this episode of The Profitable Practice Podcast, I talk about my recent experience with name-droppers, how I will handle it in the future, and not allowing yourself to get distracted from your own work.

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DO YOU KNOW SO-AND-SO?

There is no shortage of people building great things in our industry. I’m amazed every day at what others create and discover in order to help folks improve their health.

The thing is, if you are going to be one of them, you CANNOT be peeking over the fence every time someone somewhere shares their work.

Name dropping is totally human. I get it, and I do it too. It’s often not so much that we are trying to seem “connected” but more about how we try to engage folks in discussion about whatever topic is on the table. That said, when you don’t know the name referred to – well it can leave you feeling irritated and judged as being out-of-the-loop.

The way I see it, if you don’t know so-and-so… that can be a signal that you ARE on the right track to BEING the name someone is dropping next… tune in to find out how.

“Of course I don’t know who all those influencers are; I spend next to no time scrolling on social media because I’m too busy building a multi six-figure BUSINESS bitches!”

— Andrea Maxim, ND & Business Coach

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

• How have you handled name-droppers in the past? Got a good line you’d like to share?
• If you logged out and stopped consuming everyone else’s content, what would you create?

One of the best parts of any episode is getting to discuss the topic with you. Everyone gets to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

PS. Wondering where to sign up for that awesome 30 Min Profitable Practice GAME PLAN Call with me? Reserve your appointment for just $1 by CLICKING HERE

Stop Throwing Money Away By Wasting Your Time On $15/Hour Admin Work [Ep. #119]

In this episode of The Profitable Practice Podcast, I share my my thoughts on how administrative work wastes your time and cripples your practice growth.

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AS A BUSINESS OWNER, YOU HAVE TO MAKE YOUR TIME COUNT – DON’T WASTE IT ON TASKS THAT OTHERS CAN BE TRAINED TO DO.

We were short on reception staff one morning, and handled it as best we could… it was a busy and fast morning to be sure. It certainly made me grateful for all that my office manager does for me.

That said, there were some powerful lessons learned.

In my first teachable moment with my new associate, I was so happy to drive home the idea that her (highly trained) time is the most valuable asset she has to offer.

“If you ever think you can’t afford to hire help? Do the math!”, I said.

In this episode, I do just that and share this important lesson for any practitioner looking to grow their practice and ultimately, build their whole clinic.

In This Episode:

• [0:50] My first teachable moment with my new associate – the value of not wasting your time on $15/hr admin work.

• [4:45] Do the math: examples of smarter, revenue generating things that you SHOULD be doing with your time.

• [5:56] Leveraging staff for better productivity in your business.

“You are a PRACTITIONER. You went to school for 4+ years… you spent SIX FIGURES on your education! You should NOT be doing grunt work.”

— Andrea Maxim, ND & Business Coach

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

• Have you hired reception? If not, will you after listening to this argument?
• What tasks have you trained your reception to handle? Is there more you could pass along?

One of the best parts of any episode is getting to discuss the topic with you. . Let me know your thoughts wherever you get social on the net, IG, FB, or in the comments below – wherever!

Of course, thank you for listening and learning with me on The Profitable Practice Podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

Hiring Your First Associate To Help You With Patients [Ep. #118]

In this episode, Dr. Andrea Maxim discusses how she was able to remove herself from the 1:1 model, hire help, and become a team leader and manager.

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How To Extract Yourself From Your Practice By Hiring Help

I waited too long to hire help.

I was terrified of letting go of control of my patient care. Would my patients accept another practitioner after working with me? Would they LIKE the new practitioner? Would the new practitioner uphold my hard earned reputation and the brand I’ve built?

This summer, after a time study, I got over myself and embraced the growth that I had been resisting.

And you know what? I’m so glad I did!

If you are hesitating about hiring help in the form of another practitioner, then this episode is for you.

In This Episode:

[1:02] How a time study helped me realize I’m not a unicorn and can be replaced. How I hired my first clinical associate (Meaghan!) to free myself up from some 1:1 patient consulting hours.
[3:13] Additional things besides patient visits I have Meaghan do.
[5:51] Inspiration for hiring help
[6:20] HEADS UP – blurred lines between independent contractors and employees can be incredibly costly.
[7:20] Possible scenarios for hiring your first clinical employees.

“It is 100% possible for you to remove yourself from the business, allow other people to come in and take over some of the hours or patients, or days in your clinic, and you can still make a decent amount of revenue doing that.”

— Dr. Andrea Maxim, ND & Business Coach

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts:

Are you ready to hire another practitioner to help you serve more patients? If so, what’s holding you back? If not, where would you like to be in terms of revenues and patient numbers before investing in help?

One of the best parts of any episode is getting to discuss the topic with you. Everyone gets to learn so much from sharing. So let me know your thoughts wherever you get social on the net, IG, FB, in the comments below – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to build something great, so let’s get to work. 

P.S. Ready to hire help, but just not sure how to go about doing it? I hear ya. Figuring it out on your own sucks. Why not book a Profitable Practice GAME PLAN Call with me so we can map it all out for you, together?

 

 

4 Strategies To Get Shit Done When You Just Don’t Feel Like It [Ep. #117]

In this episode of The Profitable Practice Podcast, I share my 4 go-to strategies to motivate myself to work when I just don’t feel like it.

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MOTIVATING YOURSELF WHEN ALL YOU FEEL LIKE DOING IS BINGE WATCHING NETFLIX

We’ve all been there. More than once I’d wager. In fact, at least once a month I catch justdon’twannadoanything-itis.

It would be so easy to give in to the couch.

But that’s not how leaders behave.

That’s not how successful business owners behave.

AND…

It’s certainly not how folks who enjoy their downtime to the fullest behave.

Because that’s what we are about isn’t it? Enjoying our lives to the fullest at both work and play.

Tune into this episode and learn my four go-to strategies for getting my head back in the game FAST when I feel like sitting on the sidelines like a lump.

In This Episode:

• [2:22] The most common reason you don’t feel like working and what our team does to avoid it. (Strategy #1)
• [5:40] Strategy #2 – Actually decide to just take a break – like you mean it.
• [8:03] Strategy #3 – Just open your computer – and start.
• [9:30] Strategy #4 – Attach an enjoyable routine to an unenjoyable task. (Cause if it ain’t fun it don’t get done!)

“One thing I always say to myself: I’m building my own business. I’m creating my own lifestyle. Why should I always feel that I need to be a slave to the business and lifestyle that I’m creating? This is my game, and I get to create the rules.” — Andrea Maxim, ND & Business Coach

PS. Wondering where to sign up for that free 30 Min Practice Strategy Call with me? Here is the link to my calendar – just sign yourself up!

Key Business Metrics For Health & Wellness Clinic Owners [Ep. #116]

In this episode of The Profitable Practice Podcast, I share the clinic business metrics I and all my coaching clients track to measure their overall business growth and success.

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LET’S BREAK DOWN THE MOST IMPORTANT METRICS FOR TRACKING YOUR CLINIC GROWTH!

As a clinic owner, you have a lot more things to track than a simple associate. You are responsible for the overall running of the clinic – and that means ensuring it is running well and profitably for everyone involved. The benefit of having a working metrics dashboard is that you will always have your finger on the pulse of how your business is operating. It informs your decision making, so you can decide what to do more of, and what to cut.

“What gets measured, gets managed.”
Peter Drucker, Best Selling Author

To add to what Peter Drucker said, it follows that if you are in the dark about your key performance indicators (or metrics), you likely are not going to make good decisions and see results.

When you tune into this episode, you’ll learn the key metrics you should be tracking to stay clear on the performance of your:

• team
• inventory
• overhead
• marketing

“To be profitable as a clinic owner you gotta know exactly what your bare minim is that you need to be bringing in. Make sure that the people you bring into your practice are aware of that as well, because sometimes, if they KNEW how much it actually cost to run your business they are less likely to feel you are taking too much from them and MORE likely to work harder to reach their patient visit goals.”
Andrea Maxim

In This Episode:

• [3:37] 6 KPIs you should be tracking for each associate and how to use them to grow your clinic the smart way

• [7:45] KPIs for your supplement dispensary

• [9:43] On Using Basic Fixed Overhead Expenses per month to inform decisions

• [11:05] Marketing metrics to track to ensure your campaigns are profitable

• [16:42] On hiring help to track the data, smart decisions not emotional decisions.

• [17:51] Recap of Clinic Owner Metrics

• [20:10] What to expect in terms of turnaround on social media

6 KPI's To Measure Your Business Performance For Self-Employed Health & Wellness Practitioners [Ep.#115]

In this episode of The Profitable Practice Podcast, I share the 6 business metrics I have all my associates and clients track to measure their business growth and success.

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LET’S BREAK DOWN THE MOST IMPORTANT NUMBERS FOR TRACKING YOUR BUSINESS GROWTH!

As a business owner, it is imperative you get feedback on how your business is growing… this let’s you know what’s working so you can decide what to do more of, and what to cut.

Businesses don’t grow like plants do… It’s not like you are a gardener who can eyeball a plant and see if it’s growing or not.

It’s something you have to track with the nitty gritty data.

“What gets measured, gets managed.”
Peter Drucker, Best Selling Author

To add to what Peter Drucker said, it follows that if you’re in the dark about key metrics, you aren’t going to see results.

When you tune into this episode, you’ll learn the 6 KPI’s I recommend that health and wellness pros working as an associate at their clinic’s track.

“Knowing your numbers provides such a tremendous amount of freedom in your business because data doesn’t lie… and when you use it to make strong business decisions it reduces a lot of stress and overwhelm.”

Andrea Maxim

In This Episode:

• [3:53] You ARE a business owner – even if you are “just renting space” in someone else’s clinic. It’s time to act like the CEO-practitioner you are.
• [6:00] Addressing the resistance and discomfort about knowing your numbers
• [7:27] The 4 most important metrics you need to be tracking as an associate clinician
• [10:12] Using your data to re-negotiate a better rental contract with your clinic
• [12:46] The 2 marketing metrics your must watch – cost and earnings per lead
• [13:56] Using your metrics as your goals for the year
• [16:52] Using your metrics to avoid becoming reactive in your business

After You’ve Listened To The Episode, I Would Love To Hear From You…

Do you track the metrics for your clinic? Do you have a different metric that should be added to the list? Or maybe you have a question for me about these metrics… Leave a comment below and let me know you’re here.

If you are a new grad or struggling practitioner and have a question on growing your practice, share as much detail as you can, I read every post and am happy to provide thoughts and feedback on how to grow your practice and help you break through the overwhelm and frustration.

Thank you so much for listening in today. Your commitment to learning and improving your business game matters – not just to your bottom line, but to the patients who are hoping to find someone just like you who can help them too.

Connect with Andrea:   Facebook | Instagram

P.S. Looking for the details on that free 30 Min Practice Strategy session mentioned in the episode? Here is the link to my calendar – just sign yourself up! 

Episode Resources:

• MAXIMize Your Clinic with Dr. Andrea Maxim – The Blueprint For Health & Wellness Pros To Start and Grow Your Practice.

 

Are You An Action Taker Who Want A Practice That Is Profitable?

Inside my 4 module course, I teach you the foundations of how to set up your practice correctly from the start, so you can avoid common practice pitfalls and focus your efforts on the things that matter to grow your pay cheque quickly.

CHECK IT OUT NOW

Transitioning From Graduate To A Working Health Practitioner? Here's How To Make It As Easy As Possible [PPP #114]

In this episode of The Profitable Practice Podcast, I talk about how to make the transition from student to working practitioner as easy as possible for yourself. 

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LET’S SHUT DOWN THE UNNECESSARY STRESS AND OVERWHELM OF STARTING YOUR PRACTICE!

It’s been my personal project these last few months to talk with as many folks in our industry as I can about their experience in business ownership. What I’m hearing is there is an AMAZING amount of pressure on a new grad transitioning into working practice from studying student.

There is also a lot of just plain bad business advice being given to them, when they are just starting out. In this episode, I set out to correct that, and put that advice into context for you.

Here’s the biggest shocker for most of us:

Your school/program was never supposed to train you to become a successful business owner. It’s purpose was to train you to become a great health practitioner. That's it.

When you tune into this episode, you’ll learn my top tips for avoiding common (and costly!) early practice pitfalls and I share the things that you should be focussing on building to get to profitability ASAP.

In This Episode:

• [1:00] The common experience of first couple years out of school and starting your professional practice.
• [2:30] My best resource to help you shortcut your way to profitability
• [6:39] The 4 most vital things that you should be building as soon as you graduate, IMO.
• [7:48] The ONLY goal you need to focus on to build them when you are just starting out.
• [10:27] Why most business advice we get upon graduation is just plain bad
• [13:04] When your gut says you’re not ready to pull the trigger on something…

 

After You’ve Listened To The Episode, I Would Love To Hear From You…

What has been YOUR experience so far in practice? Are you nodding in agreement at the pitfalls I discussed, or do you disagree? Leave a comment below and let me know!

If you are a new grad and have a question on starting your practice, share as much detail as you can, I read every post and am happy to provide thoughts and feedback on how to launch a new practice and help you break through the pressure and noise.

Thank you so much for listening in this week. Your commitment to learning and improving your business game matters – not just to your bottom line, but to the patients who are hoping to find someone who can help them too.

Connect with Andrea:   Facebook | Instagram

P.S. Looking for where you can book a free 30 Min Practice Strategy session with me? Here is the link to my calendar – just sign yourself up! 

 

Episode Resources:

• MAXIMize Your Clinic with Dr. Andrea Maxim – The Blueprint For New Grads To Start and Grow Your Practice.

 

Related Episodes You May Enjoy:

• Streamline Your Business, Simplify Your Life [Ep. #97]
• How To Negotiate An Amazing Contract And PROFIT – For Health Practitioners [Ep. #113]
• Should You Start Your Business While Being a Student? [Ep. #90]