Social Media Update for 2020 [Ep #153]

If you are doing any form of Social Media Marketing, or trying to get people from Facebook, Instagram, or Google into  your offices, then this Episode is a must listen to, because the way we are approaching Social Media is all based on really old knowledge, it is totally different and that’s where we’re going to be exposed today. 

THE WAY WE ARE APPROACHING SOCIAL MEDIA IS COMPLETELY DIFFERENT NOW THAN EVEN ABOUT WHAT I THOUGHT.

I’m about 75% of the way into where it is now but even what Eden Choubeta mentioned about different demographics and what the Social Media platforms are looking for. Even I learned about this interview, so please listen to this if you’re planning on doing any form of Social Media Marketing, whether organic or paid. So let’s jump into that interview now.

Stay Tuned!

In This Episode:

[0:55] Andrea introduces her friend, Eden Choubeta who is involved in the tech space. Eden will be giving us a lot of important information around where social media is going. 

[2:50] What brought Eden into this whole realm of helping with sales and marketing?

[3:30] Eden is the digital marketing guy behind LeadSprout which is his digital marketing agency. He works with small to medium size businesses helping them improve their lead flow, build multiple streams of leads for the business 

[3:50]  Eden has been doing this business for about 5 years, he said that there's lots of changes since he started; things that he learned way back when. 

[4:01] “The cool thing is that the fundamentals always stay true but there’s always these details that change seemingly every week on all the platforms.” ~Eden

[5:12] ‘Technology is not our wheelhouse’ in the practitioner health and fitness industry.~Andrea

[6:01] “I would love to hear what you have been finding in these local businesses with regards to turning the tap on, what are those initial places that we can start.” ~Andrea

[6:44] “The primary issue for most businesses is; you’re in the business for the bottom line and you only do that with increased sales and more customers’ better retention. And the best way that I see it working these days would be online advertising.”~Eden

[6:50] The differences between Traditional and Online Advertising. 

[8:52] “What the most beneficial Online Marketing Platforms?”~Andrea

[9:42] Selecting the right platform for your product. 

[11:64]  SEO and SEM, Search Engine Marketing vs. the SEO which is organic.

[14:32]  “You have to think of marketing as a main driver to your business.” ~Andrea

[18:02] “Should we be obsessing about the Social Media Vanity Matrix?” ~Andrea

[19:05] “The only thing that the business owner should be obsessed about is what brings them more whatever goals they have, if they’re looking for more clients then that’s where they should focus on.” ~Eden

[21:30] The three important things; attraction component, a destination component, and then the conversion goal.

[22:33] Can you or should you directly sell on Social Media?

[23:18] What is retargeting methodology?

[23:25] Develop relationships, build up people that want to be affiliated with your business and connected with your business.

[27:50] Figure out what is the best conversion goal using data

[32:08] Simplicity over complexity, how long would we need to track this one funnel before we start adding to it.

[35:22]  Facebook advertising and Instagram advertising.

[36:52] Advertising with intention in methodology, strategy behind the tactics and actions that are taken.

[40:00] What are the industry standards?

[40:10] Assess traditionally how funnels operate.

[44:25] “Advertising is fuel to a fire. It is not the fire, it will not do things for you that you already are not doing.”~Eden

[46:00] Building audiences.

[48:18] “How to start with Facebook advertising”

[50:40]“Social media which is still the most profitable way to market something that you’re thinking about doing..” ~Andrea 

EPISODE RESOURCES:

• Connect with Me :
  • WEBSITE:  www.maximizedbusiness.ca
  • IG: @AndreaMaximND
• Connect with Eden Choubeta  :
  Eden Choubeta
  

       Eden is the owner and "digital marketing guy" behind LeadSprout  (https://leadsprout.ca), a lead & sales-generating digital marketing agency. He works closely with businesses in the GTA to grow their lead flow, improve lead nurturing & follow up processes, and ultimately add new clients to their business.
  Having a passion for health, wellness, and medicine meant that Eden could enjoy the past few years cultivating his marketing skills in the health & fitness industry. Since then, he's branched off to include Real Estate and Auto Sales as niches LeadSprout operates within.
  These days, Eden uses his free time to Macgyver workouts, re-learn Spanish guitar, and dream of high-fiving strangers at a crowded beach.

  
  
     
     LeadSprout's Website: leadsprout.ca

   

   

  Relevant Articles:
  Find Your Best Customers Using Retargeting Ads (https://leadsprout.ca/find-your-best-customers-using-retargeting-ads/)

  My Process For Building A Winning Online Marketing Funnel (https://leadsprout.ca/my-process-building-winning-online-marketing-funnel
• Click here to book your GAME PLAN call.

After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!

One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!

Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.