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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!
Episodes
Thursday Oct 03, 2019
Key Business Metrics For Health & Wellness Clinic Owners [Ep. #116]
Thursday Oct 03, 2019
Thursday Oct 03, 2019
In this episode of The Profitable Practice Podcast, I share the clinic business metrics I and all my coaching clients track to measure their overall business growth and success.
LET’S BREAK DOWN THE MOST IMPORTANT METRICS FOR TRACKING YOUR CLINIC GROWTH!
As a clinic owner, you have a lot more things to track than a simple associate. You are responsible for the overall running of the clinic – and that means ensuring it is running well and profitably for everyone involved. The benefit of having a working metrics dashboard is that you will always have your finger on the pulse of how your business is operating. It informs your decision making, so you can decide what to do more of, and what to cut.
“What gets measured, gets managed.”
Peter Drucker, Best Selling Author
To add to what Peter Drucker said, it follows that if you are in the dark about your key performance indicators (or metrics), you likely are not going to make good decisions and see results.
When you tune into this episode, you’ll learn the key metrics you should be tracking to stay clear on the performance of your:
- team
- inventory
- overhead
- marketing
“To be profitable as a clinic owner you gotta know exactly what your bare minim is that you need to be bringing in. Make sure that the people you bring into your practice are aware of that as well, because sometimes, if they KNEW how much it actually cost to run your business they are less likely to feel you are taking too much from them and MORE likely to work harder to reach their patient visit goals.”
Andrea Maxim
In This Episode:
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[3:37] 6 KPIs you should be tracking for each associate and how to use them to grow your clinic the smart way
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[7:45] KPIs for your supplement dispensary
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[9:43] On Using Basic Fixed Overhead Expenses per month to inform decisions
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[11:05] Marketing metrics to track to ensure your campaigns are profitable
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[16:42] On hiring help to track the data, smart decisions not emotional decisions.
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[17:51] Recap of Clinic Owner Metrics
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[20:10] What to expect in terms of turnaround on social media
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