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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!
Episodes
Thursday May 09, 2019
How to Avoid Shiny Object Syndrome - PPP: 100
Thursday May 09, 2019
Thursday May 09, 2019
Let's stop Shiny Object Syndrome!!
But first.... can you believe that we are at EPISODE 100!!
I have loved putting these podcasts together! I have loved the recording process and the creative process that comes with it. I'm loving that you guys are listening to this, that you're getting momentum from the podcast episodes and I especially love that you're connecting with me!
So I really need to take a massive moment and reach out to all of you and say, THANK YOU SO MUCH! And I hope that you continue to listen, to continue to share these podcasts with your colleagues, your friends, and people that you know that would benefit from this too!
My Free Thank You Gift:
I've put together my favourite and most popular podcast episodes all in one spot, and all organized to give you everything you could possibly need to create a highly successful, highly profitable health-minded business!
> START TO SUCCESS >> CLICK IMAGE >
On this episode I want to put Shiny Object Syndrome under the microscope and cure you of this epidemic!
Shiny object syndrome is a disease of distraction, and it affects entrepreneurs specifically because of the qualities that make them unique. It's called shiny object syndrome because it's the entrepreneurial equivalent of a small child chasing after shiny objects. This needs to stop now.
You know exactly what I'm talking about too... You know, when those big launches are happening and the emails and ads are constantly in your face... you're getting sucked into the advanced copy writing and suddenly thinking... "I need this product!" More often than not, you're just buying into the well-thought-out marketing strategy, which is designed to hook you, but you do not NEED this product.
How many programs have you purchased that you have yet to go beyond Module 1, Video 1? Now you've just forked over $1000CAD or $10,000CAD if it's a US product, and you're hoping that the transaction will provide you the transformation. Rarely is this the case.
What I talk about with my Maximize Your Clinic Next Level Members is just this... STOP acting from a place of survival, and making emotional-driven or FOMO-based decisions, and start thinking about every investment as, "How will this product fit into my strategy this year, and how can I implement this material asap?" If you can't think of a logical answer for BOTH of these questions, then STEER CLEAR!
Ready to dig deeper? Listen now!
What You'll Learn From This Episode:
- Identifying Emotionally Driven Decisions
- Acting on Your Needs vs Wants
- Staying in a Place of Service instead of Survival
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