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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!
Episodes
Monday Mar 30, 2020
5 Strategies To Keep Your Wellness Clinic Alive During A Crisis [Ep. #141]
Monday Mar 30, 2020
Monday Mar 30, 2020
n this episode of The Profitable Practice Podcast, I share how we at the MAXIM Movement clinics and our Elite membership clients are shifting their efforts to survive (and even thrive!) during this COVID-19 crisis – all while serving our patients communities.
DON’T SHUT DOWN YOUR CLINIC.
YOUR PATIENT COMMUNITY NEEDS YOU NOW MORE THAN EVER.
DO THIS INSTEAD.
COVID-19 is rocking the world. It’s an unprecedented time for many a small business – our wellness clinic’s included.
I’ll be honest… when this all started becoming real and the world around me started shutting down, so did I. I froze. I wanted to curl up and hide.
Instead… I took a few deep breaths, got my head on straight, hashed things out with an experienced business mentor, and put a plan in place for my clinics.
(A HUGE thank you Alex Charfen and team!)
Here’s what I came up with and how my clinics and my team are pulling up our #businesssocks and getting to work serving our community. (Who needs our leadership and advice more than ever right now!)
Tune in, so you can do the same…
In This Episode:
[1:13] My initial reactions to this crisis having never gone through something like this before. (This will probably sound familiar!)
[4:35] Hack #1 – Lean into routine as much as humanly possible. Make a checklist if you need to.
[6:54] Hack #2 – Make your action plan for the next 90 and 30 day goals crystal clear.
[10:36] Hack #3 – No left field projects! Stay true to your big vision for your practice and strengthen the systems and processes that you already have in place.
[12:20] Hack #4 – Lean into lead generation (i.e. getting new patients/subscribers) for your practice AND to be really helpful to your community.
[13:20] Hack #5 – Shift your marketing messaging just a little to rally your community against our common enemy.
[14:40] Bonus Hack! – Consider the slow down in appointments a gift of TIME. Time to get all the things done you know need to get done but have been putting off because you’re “too busy”. (Plus a list of biz building project ideas from our Elite clients.)
[15:22] An tailor-built offer from my team to help you get your project done during this critical (and valuable!) time. It all starts with a quick phone call with me! Book your $1 Game Plan call now.
After You’ve Listened To The Episode, I Would **LOVE** To Hear Your Thoughts!
One of the best parts of any episode I record is getting to discuss the topic with you! So let me know your thoughts wherever you get social on the net, IG, FB, or email me – wherever!
Thank you for listening and learning with me on the podcast this week. Your commitment to improving the business aspect of your practice matters... Not only to you, but to your future patients and practitioners who want to be working with you. You were meant to help and heal people, so let’s get to work.
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